I thought this might be a good follow up to last Wednesday’s Biz Management Blog post which was called, “Fart on it.” You might be interested to know that a few of my “Insider” subscribers didn’t really care for last week’s topic, and as a result felt the need to complain about it. Did I lose sleep over it? No, in fact it is actually good and bad. It is good because, I don’t want complainers on my list and as a result, these people have been removed from my subscriber database. It is bad because no longer will these subscribers be able to learn from someone who is kicking ass as a real estate investor. If you don’t know by now, I give a lot more than I ask for.

Ok, so what does this have to do with today’s lesson called, “Don’t be afraid to annoy people?” As a real estate investor, you will undoubtedly annoy people on occasion as a result of your marketing. When you mail letters and postcards, and put up signs, etc not everyone is going to like your message and be happy that you contacted them. Some will asked to be removed from your list, some will not like your street signs, etc. The key is, not to let the negative haters and easily annoyed keep you from doing what you do. The fact is, some will, some won’t, so what, someone’s waiting (SW, SW, SW, SW)!

Every week in my real estate investing business I get a call from someone that has requested not to be contacted again (after the first letter). One time, I even had someone take their complaint to the Attorney General’s office. Can you believe that! All because I sent them a handwritten letter in the mail saying that I wanted to buy their house. It’s called marketing buddy! If you are not interested in selling then here’s an idea, “don’t call.” The AG’s office really seemed to care less about this complaint. There is no law about mailing letters to generate business. The unfortunate thing is, the “complainer” apparently has such a pathetic life that he let one little letter in the mail upset him so much that rather than throwing it away he felt the need to retaliate. Again, my reaction to this is, oh well, sucks for him. I didn’t do anything wrong, on with running my business.

To be successful in this business you need to very quickly wack the suspects and only work with the prospects. Only do business with people that want to do business with you. You must not be afraid to annoy people with your marketing. Don’t let the people that get annoyed by your marketing efforts scare you away from this business. Your marketing is the heart that pumps blood into your business. If you turn that off then everything else will die.

Do you have any stories about when your marketing annoyed someone? If so, please share them in the post below.

To your real estate investing success,

Brian Evans