One of the most important things ever taught to me as an Entrepreneur and a Real Estate Investor is the following, you must Always Focus on Revenue.

Gosh, I can’t stress enough how important this is for your real estate investing business and every business for that matter. As a business owner you are in business for one reason and one reason only…. to make money. Lots and Lots of MONEY. Even non-profit businesses have to make money in order to stay in business, so don’t be fooled by the “non-profit” part of it.

As a real estate investor I know what it is like to be wondering when the next deal is going to take place and provide us with some cash in the bank. Maintaining business cash flow is one of the biggest problems in this business. Although it seems so simple to think that you should always focus on revenue, you’d be surprised how forgotten this mindset actually is. Now a days, people (and I am guilty too) get so caught up in all of the little day to day distracting things like email, and phone calls, and faxes, etc that they forget to prioritize their time and focus their effort on that thing or task which will help to bring in the next paycheck.

There are three primary habits that you need to implement as soon as possible to help you grow your business so that you can Always Focus on Revenue.

1) Delegate Tasks as Often as Possible – if you are the only one in your business then this will be difficult for you to implement, however not impossible. Ask yourself, is it time to hire help? At minimum you may want to consider finding part time assistance. However, I firmly believe that if you can’t make money in this business by yourself then you probably can’t make money in this business when you have help. Do a deal before thinking about hiring help.

2) Prioritize your Tasks and Time Appropriately – The first thing you do in the morning should NOT be to check your email, it should be to create your to do list for the day and do the most important things FIRST, that will allow you to get closer to the next payday! Only after you complete your important tasks should you check your emails. Being busy and being productive are two very different things.

3) Create Systems – Having systems in place is so important to the efficiency, longevity, and profitability of your business. The better systemized and organized you are the easier it will be for you to Always Focus on Revenue.

If I were you, I’d open up a word document, center and bold the text and type on the page “Always Focus On Revenue.” Then enlarge the text as big as possible keeping all of the words on the page. Print the page and tape it in front of your desk so that you can see it everyday.

If you aren’t the one focusing on revenue then who is? Someone better be otherwise you’ll end up another small business failure statistic, and I will not let that happen to you!

I hope you enjoyed this short article. If so, please post your comments below.

To your real estate investing success,

Brian Evans