Section 7: Testimonials (optional)

Testimonials add a lot of value in many sales settings and, that said, they are optional here in your credibility kit. While a testimonial from a past client may add value to present or future clients (from the standpoint of working deals), many readers may not need to see validation from other people that you are the real deal. If your kit has done a good job of summarizing your business, that will often be enough. If you choose to use testimonials, keep them brief and don’t overdo it. Your readers want to be compelled but may not want to feel like they are reading a sales pitch so be modest with this section.

Should you choose to use testimonials, make sure you get permission from the source and only use as much information about the source as they feel comfortable with. Some readers will see a testimonial signed Dave N. as hokey, so, if a testimonial source is hesitant to allow you to offer more about them (e.g. a full name, phone number, etc.), you must decide whether or not the value of the testimonial is enough to still use it.

Along a similar train of thought, I’m also asked about the need to have a list of references and I feel the same way about them as I do about testimonials. If you have a sterling reference and want to include it then, by all means, do so. Just understand that most readers will not dismiss you if you don’t have them so rest assured. After all, this isn’t a job resume, so it doesn’t need to have all the things a resume would.

Additionally if you have any other letters of recommendation, newspaper articles, interviews, etc. that will enhance your image to the readers then show it off here. It can’t hurt and can only help build your credibility.

Section 8: Summary

Any good proposal needs to start and end on a good note and a credibility kit is no different. A short statement to the reader, thanking them for their time spent in reading through it and welcoming them to contact you for more information, is usually all that is necessary here and it gets the reader thinking about the next step before they set your kit down. This little step alone can be a difference maker so take it to heart and think about what you’d like to see if you were reading one if that helps you prepare the exact content. An example summary statement is shown below. You’ll see that the example shows a signature and this final touch can really carry some weight so please give it some consideration.

Example Summary Statement

In closing, I sincerely thank you for your time and attention in reading through the summary of my business that I’ve provided to you. I hope you have found it informative and that reading it has helped you get a better feel about what my business has to offer and how we might possibly be able to work together in the future.

Should you have any questions, please don’t hesitate to contact me at 555-555-5555 or simply send me an email at my business@businessname.com. I look forward to the opportunity to answer your questions and also look forward to the possibilities that lie ahead. Best regards.

John Q. Investor

I will be taking a few days off for the New Year celebration, but will return Monday to continue sharing all the content that builds an impressive credibility kit. So to you and yours, Happy New Year! Remember to be grateful and purposeful in the days ahead!

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