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Investors - Don’t Make Promises You Can’t Keep and Get Testimonials!
There are many real estate investors that make promises they cannot keep. Now, please pay attention here because this is very, very important.
The last thing that you want to be seen as when you’re a real estate investor dealing with sellers and buyers is to be seen as somebody that does not keep their word.
Now, I can pretty much guarantee you that the moment that you make a promise to a seller that you’ll buy their house, or to a buyer that you’ll be able to put them into the house and you do not follow through with that promise, you will be looked on very negatively. And you will be certainly creating a negative image in your business.
An example where a situation like this might come into play would be if you’re buying a foreclosure property from somebody that is behind on payments and you’re going to have to negotiate a short sale. So, you’re getting paperwork signed with them and obviously your goal is to buy the property. But you’re getting paperwork signed with them, stating to your seller that you’re not going to make any promises to them that you’ll be able to follow through with this short sale deal, because you’re not in control of the situation.
You can tell them that you’ll make every effort that you possibly can to buy this property and stop the foreclosure, but that you will not look them in the eye and make them a promise and give them false hope that you’ll be able to do something that you do not know you’ll be able to do.
Now, situations like these are very difficult for a lot of people, because it’s human nature to want to tell the other person that you’re talking to that you’ll be able to satisfy their need and solve their problem.
But unfortunately, as the business owner, you’re not going to be able to be all things to all people. You’re not going to be able to solve every problem. You’re not going to be able to buy every property.
So, with that said, just be very careful that you do not get yourself into a trap where you’ve made a promise to a seller or buyer that you will not be able to keep that promise.
Another big reason not to make promises you can’t keep is because you want testimonial letters from happy, satisfied clients. These clients are the ones you have been honest with and not given any false hope. Now, I can assure you that it is vital to the longevity of your business to get these testimonial letters from your clients.
When you are trying to sell yourself to somebody, whether it is a seller or a buyer, I can assure you that there is nothing more powerful than what other people say about you. What you say about yourself is great, but it is 100 times more powerful if somebody else says something good about you. And that is where these testimonial letters will come into play with your business.
If you were to walk in my conference room in my office, you will see that we have framed dozens and dozens and dozens of testimonial letters from people that we have bought houses from and sold houses to and they’re all over our wall.
Therefore, when we bring new clients in and do business with them and they see these testimonials and they read what other people have to say about us, it makes my job as the real estate investor that much easier to persuade somebody to sign some paperwork or do business with me. Because they’ve already seen that other people are willing to do business with me and have been very satisfied in doing business with me. Therefore, they, in turn, are willing and happy to do business with me.
So, if you’re not already doing this in your business, make sure that you start asking the people you do business with for a testimonial letter. If you close on a property and you buy a house from a seller, when they go and sign paperwork, ask them to write a little something saying, “Thanks for doing what you said you were going to do and for helping me through this problem.”
If you put a tenant into the property, ask them to write a little testimonial letter when you sign the paperwork with them, asking them to say that, “You’ve worked with my situation and you were very pleasant and professional and easy to work with.” All you have to do is ask. If you don’t ask, you won’t get it.
And if you’ve already done some deals and have not been collecting these testimonial letters, then I can assure you that it’s not going to be too late to go back and contact some of the people that you’ve done business with and simply ask them if they will write a testimonial letter for you.
If you have to bribe them a little bit then bribe them. There’s nothing wrong with that. Give them a little $25 gift certificate to Red Lobster. People will gladly do stuff like this for you if you ask them.
So, if you want to set yourself apart from other real estate investors out there, make sure that you incorporate testimonial letters into your business.
Want to see how impressive a wall of testimonial letters can be?
Go to www.freemakemoneygift.com/Invitation.html
When you accept the FREE gift, you will get to see my wall of testimonials plus so much more. Go now!
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