The Competition Understanding your competition's strengths and weaknesses is critical for establishing your product or service's competitive advantage. If you find a competitor is struggling, you need to know why, so you don't make the same mistake. If your competitors are highly successful, you'll want to identify why. You'll also want to explain why there is room for another player in the market. Analyzing your competitors should be an ongoing practice. Knowing your competition will allow you to become more motivated to succeed, efficient and effective in the marketplace.

Operations Now that you have had an opportunity to really sell your idea and wow potential investors, the next question on their mind is how will you implement the idea. What resources and processes are necessary to get the ball rolling? This section of the plan should describe the purchasing, staffing, equipment and facilities required for your business. You'll want to provide a roll out strategy as to when these requirements need to be purchased and implemented. Your financials should reflect your roll out plan. In addition, describe the vendors you will need to build the business. Do you have current relationships or do you need to establish new ones? Who will you choose and why?

The Management Team For most investors, the experience and quality of the management team is the most important aspect they evaluate when investing in a company. Investors must feel confident that the management team knows its market, every detail of the product or service, and has the ability to implement the plan. In essence, your plan must communicate management's capabilities in obtaining the objectives outlined in the plan. If this area is lacking, your chances for obtaining financing are bleak. If your team lacks in a critical area, identify how you plan on compensating for the void. Whether it is additional training required or additional management staff needed show that you know the problem exists, and provide your options for solutions. You should include the following four areas:

1. Personal history of the principals
2. Work Experiences
3. Duties and responsibilities
4. Resources available to your business

Remember, it's all about setting up systems in order to implement investing strategies. This thought needs to come across in your business plan. As long as you are organized and systems are in place, you will be successful in real estate investing. I can take you through all the systems you need, check out my new book, "How to Make Money In Your Local Real Estate Market" Go here now:

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A credibility kit empowers the real estate investor to take that next step, beyond the basics of locating properties, marketing, contacting and working with sellers, and working those critical first few deals that get the machine running.

This next level of real estate investing means being able to effectively and concisely explain and back up your business interests to those who might judge you for it. These types of people are not going to be your everyday clientele, as in sellers or buyers of property. What I’m talking about here are the bankers, city officials, other investors, and would be private lenders who can collectively represent your pathway to a highly lucrative tomorrow. These people aren’t going to be swayed by the basic sales presentation that works with many of your day to day clients because they are both more experienced and, from the perspective they are coming from, need to see that your business resembles a business to be impressed with you.

It is for the benefit of these types of clients that the need for a solid credibility kit becomes important. Are you going to be ready to rise to the occasion and be prepared for the higher expectations that these ‘next level’ clients will carry or are you going to be like most investors, who scramble around at the last minute throwing something together? I’d like to think you’d opt for Door Number 1, the door that offers the more prepared approach to professional investing, and it is for this choice that this guide has been created. Let’s start this discussion with a brief review of the essentials for any credibility kit.

Essential #1: The Importance of Being Thorough

One of the more common pitfalls in presenting oneself credibly as a real estate investor concerns the content of one’s credibility kit. One could argue (and argue effectively) that an investor’s credibility starts with real simple things, say a handshake or even a business card. True as these things may be, if you’re going to swim in the proverbial ‘deep end of the pool’, as many of you hopefully wish to do, you’re going to need more than that and that is where this guide will help you considerably.

That said, what constitutes too little for a credibility kit and conversely, what constitutes too much? There may be varying opinions out there on this but I’ll offer my take on this issue and hopefully this will resonate with you as you work to develop your own business. I like to work from the standpoint of the protective mother analogy. You’ll soon see what I mean here. When we were children, the tendency when it was cold was to bundle up and sometimes more so than we felt necessary. Can you imagine a mother telling her child to put on that extra scarf or layer of clothing, just in case? Of course you can and maybe you have your own personal memories to back this up.

Mothers have, for years, reasoned that It’s easier to have more layers of clothing on and take them off as needed than to not have them in the first place and be cold. Despite what a child may think at the time, mothers have a lot of wisdom and this same reasoning applies to your credibility kit. The long and short of it is that it is far easier to have more information prepared for your kit and not use it all than to not have enough and be left scrambling around trying to prepare something at the last minute. See what I’m getting at here?

When you prepare a credibility kit in sections and follow the guidelines that I’ll be suggesting, you can pick and choose which elements you want to use, based on the needs of the intended recipient. The kit can be real basic, just hitting the highlights, or it can be extremely detailed for a reader who wants to see more. Either way, it all starts with having the core complement of information assembled and ready to go; after that, you simply package the kit to match the situation at hand. Sounds pretty logical, doesn’t it?

I bring this up because I’ve seen many investors who work hard to assemble a customized kit for a particular recipient and end up creating a lot more work for themselves than is necessary. Simply preparing the different sections and then picking which to use for a particular client can dramatically reduce the time and effort that goes into kit preparation and, despite what you might think, the recipient will still appreciate the presentation for what it is.

Essential #2: The Importance of Professionalism

Without a doubt, the biggest benefit of a credibility kit is the importance of professionalism and integrity. Sure, we’ve all started with business cards, marketing pieces, or even brochures to describe our services. These things, as effective as they may be, represent the so-called “shallow end of the pool” when it comes to real estate investing and the credibility kit is the next step.

Think about it for a moment. Have you ever been asked if you have a business plan and not yet had one? Have you ever had a private lending prospect ask you for a business summary, leaving you scrambling to put something together that looks better than what you already have? Many of us have and I’m no different. A formal credibility kit is a balance of brevity and unmatched professionalism, not so much because it could compete in the world of corporate America where such proposals exchange hands on a daily basis, but more so because it speaks volumes about you as a small business owner.

You will be elevating your status to what would be expected of a larger company when you have a credibility kit to present to your clients. This is both impressive and also will most certainly set you apart from many of your investor peers, the great majority of whom have no such kits to back up and summarize what they do.

Some features of your kit that will help with its professional impact include:

_{Want to know how I make BIG checks in real estate investing?}

_{Well, the one thing you must do first so that you can go to the bank later is to consider how you will sell a property before you buy it!}

^{Proven types of Exit Strategies We Consider}

The exit strategies we consider are determined at the beginning of a deal process. We make our money when we buy the home, such as when we negotiate a sellers debt in a short sale process, however we don’t realize our money until we exercise one of the below exit strategies.

• Wholesale – The business of locating houses, usually needing repairs, at bargain prices and quickly passing them off to bargain hunters well below retail value.

• Retailing – The business of locating houses at bargain prices, usually rehabbing them and selling to the end user for all cash with new financing. This exit can offer the greatest return however, requires the most resources.

• Quick Turn – The business of acquiring a home, needing little repairs, well below market value, perhaps through a short sale, and immediately putting the home on the market to find a 100% financed homeowner.

• Getting Ownership – The business of getting ownership to pretty houses in lovely areas by taking over existing debt. Creating seller carry back financing, and finding a new homeowner.

• Lease Options and Options – Taking control of a property by leasing it from the seller or obtaining ownership from the seller with the intent to quickly find a new quick turn buyer or lease option buyer for the home.

• Auctioning – The business of taking a home that we acquired well below market value and holding an auction for the home to create instant buyers and quick sales. This exit strategy is targeted for executive style homes.

Why is it so important to know how you will sell? You need to know your options. Let me explain. If you don’t know all your options to sell than you taking a huge risk of losing a deal when new complications arise that I refer to in one of my courses, The 77 Biggest Mistake Real Estate Investors Make.

Biggest Mistake #44 that a lot of real estate investors make is they do not have more than one exit strategy to their deal. Now, the reason why this is important for you to know is because the more exit strategies that you have in your business with your properties and your deals, the easier it’s going to be for you to get in and get out and get paid and move on to the next deal.

Whereas if your only exit strategy is to sell a property for all cash to an end-user buyer, then you’re very limited on the people that can buy that property from you, and you’re really cutting yourself short to a lot of different exit strategy avenues. Quite frankly, most of what you’re going to be able to do with your exit strategy is going to depend on how you purchased the property.

So, just keep in mind that whenever you plan to make an acquisition, whenever you plan to purchase a property, you always want to have an idea on what your exit strategy will be when you purchase that home. For example, if you can buy a property and have the seller owner-finance it to you, then you have a lot more flexibility on what you can do with it in the back end.

If you want to sell it for all cash to an end-user buyer and the numbers make sense, you can do that. If you want to sell the property as a lease to own and put a tenant in it and collect a down payment, you can do that. If you want to sell the property with owner financing and do a wraparound mortgage to your end-user buyer, you could have the option to do that.

Whereas if you buy a property and get a mortgage on it in your own name and do a small rehab job to it and it’s a one or two year ARM where the rate is going to go up soon and you’re going to be very limited after the rate adjusts, your only goal and your only intention is, “Man, I’ve got to sell this thing for cash so I can get out of it and pay off that loan!”

Well, you’re very limited to what your exit strategy is with an approach like that. And unfortunately, this is where a lot of real estate investors fail, because they do not have flexibility with their exit strategies. They only have one exit strategy that they can do in their business.

So, just keep this in mind as you begin or continue and grow your business: Always think about what your exit will be before you buy. Keep your exit in mind and be as flexible as you possibly can to the end-user buyer so that way you can get in, get out, and get paid quickly.

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Perhaps you don’t even own your own home. Perhaps you just started this business recently. Perhaps you are a seasoned real estate investor but are over-leveraged and doing everything you can to avoid a financial crash. Perhaps you are equity rich and cash poor. Perhaps your credit is extended to the max.

Whatever your particular situation, did you know that there are some tricks of the trade that will help you move faster along that proverbial learning curve to reach greater levels of success. If you could learn to do a better job of tapping into your own potential, and stop making decisions based on conventional wisdom, how many cool doors of opportunity do you think may begin to swing open in your business and in your life?

What I’ve found, time and time again, is that the doors for success are always there and always waiting to be opened no matter where you live, what your life history is made up of, or what you have (or don’t have) in your bank account. If you’re like me, you weren’t born into money and wealth. And whether you choose to believe me or not, this is a good thing. At least it was for me, because I decided to take my life into my own hands and accept responsibility for my own actions indefinitely.

This type of mind set is not common in today’s society, and this is the exact reason why the majority of society is broke. Think about it, virtually everyone we’ve encountered throughout our entire lives is broke or slightly above broke. When we were born we were handed to a broke nurse, who handed us to our broke parents. We went to school and were taught by broke teachers. We got jobs and were hired by broke managers, and now perhaps you are a broke manager.

Don’t you think it is about time to break this cycle? I personally don’t want to see you dismayed by what is keeping you from a more fulfilling and more successful life. Whether you think you are ready for a change or not, now is the time to take your life into your own hands. The good news is, you don’t have to be born with this mindset, it can be taught. When the student is ready, the teacher will appear. Are you ready for change?

If you’re reading this report today, you are probably someone who is hoping that doors will open for you in your life, your work, or your real estate investing business. You may feel like your life is pretty good but it could stand some room for improvement. You recognize that opportunities are out there, but the doors between you and opportunity won’t open. Why is that? Do you feel like you’re missing something, that maybe something is slipping through the cracks and keeping you from reaching your full potential? Chances are, this missing element may be more income and more time.

Life should be fun and challenging at the same time. If it isn’t yet, it can be. If you are looking for a new direction then perhaps real estate is the answer.

Here’s an invitation from me to explore that answer.

Go here: http://www.freemakemoneygift.com/Invitation.html

to check out pure powerful money making, business life altering real estate investing resources. This is a $1,620.94 value, absolutely FREE!

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Listen to this 1 on 1 recording with a current VIP Member about Real Estate Investing. This is Very Real, Very Powerful, and Very Implementable Content that you can use Today.

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To your Ultimate Success,

Brian Evans

If you are a skeptical person, or someone interested in learning more about how to make money as a real estate investor, and choosing the RIGHT program to spend money on, then it is very important that you listen to this eye opening, reality check, 24 minute Audio Interview Testimonial, below Elizabeth’s picture, where I ask one of my most Prized Students (Elizabeth Lisk, from Lake Forest, Illinois) what it really takes to go from having no experience to closing 3 deals in one month, and netting approximately $70 grand!

If you think you are FINALLY ready to pull the trigger and try something that works no matter where you live and what your budget is then the FIRST thing you need to do is go to www.FreeMakeMoneyGift.com and pay shipping and handling to get “The Most Incredible Free Real Estate Money Making Gift on the Planet, Guaranteed” ($1,620.94 Value which I will deliver to you like delivering a pizza to your doorstep).

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Today

Allow me to cut straight to the chase on this one because this is a topic of conversation that is NOT discussed enough. I am a firm believer that you get to where you want to go 10x to 100x faster if you have a mentor/adviser/coach, etc within your circle of influence. Everyone should have someone that they can lean on and learn from to help them grow their business, their marketing, their self-esteem, their habits, etc. 99% of all the wealthiest people in the world have mentors, advisers, coaches (usually multiple mentors for that matter) that are in their circle of influence to make them better. AND, did you know that even the mentors have mentors.

These types of people are ALWAYS and I mean ALWAYS trying to make themselves and their business better. This top 5-10% of the population doesn

Real Estate News Overview:

The Federal Housing Administration announced Friday that it is appointing a chief risk officer and making changes in its credit policies to make sure its reserves against future losses stay above a minimum set by Congress.

The FHA now insures about 5.3 million mortgages, up from about 4 million three years ago.

As of this summer, about 17% of FHA borrowers were at least one payment behind or in foreclosure, compared with 13% for all loans, according to the Mortgage Bankers Association. Rising defaults mean the FHA’s reserves may sink below the 2% mark required by federal law. The FHA says a study being sent to Congress in November is expected to show that ratio dipping below required levels for the first time.

The FHA acknowledged that a study that will go to Congress in November is expected to show the FHA’s capital reserve ratio falling under a congressionally mandated 2%.

It said the changes it is making would strengthen those reserves.

Real Estate Investor Coach Response:

I believe this is a good move introduced by FHA to appoint a chief risk officer to help minimize potentially shady mortgage operations that can go on to effect the entire market. There needs to be better regulation, but at the same time flexibility so that lenders can lend and borrowers can borrow! Easier said than done…

Go make some money investing in real estate!

To your Real Estate Investing Success,

Brian Evans

My wife, Danielle and I were watching TV the other night and we came across a show called “LA Ink.” In case you’re not familiar with this show it is a reality tattoo show based in Los Angeles, CA and is filled with your regular reality TV drama, but I must say it was kind of interesting to watch. And, some of the tattoo’s that these artists were drawing were pretty amazing looking.

So what does this have to do with the title of today’s lesson?….

I don’t have any tattoo’s personally, and I’ve never really had any desire to get one, however, while we were watching this show I told my wife that if I ever did get a tattoo it would have to be one that really meant something to me and connected with me on a deep level. Then after thinking about it a little longer of what I might “consider” getting if I “ever” got one… I decided on a saying that I came up with years ago that I repeat to my-self many times during a given day or week. That saying is… “Do Your Best and Let God Do The Rest.”

It’s important for you to know and I’m extremely proud to say that I am an immersed believer and devout Christian. And this little saying is one that I like to personally live my life by because I always want to stay focused and grounded in my faith.

This little saying is extremely powerful and reassuring to me. When I say it to myself it gives me confidence and strength during times when I feel stressed and weak. You see, we all go through challenging times on a regular basis. It doesn’t matter if you are black, white, red, yellow. It doesn’t matter if you have $100 in you bank account or $1,000,000. We all put our pants on one leg at a time, we all need to wear deodorant in order to keep the B/O in check, we all enjoy a good dinner and a movie, we all go to bed at night and wake up to the same sun the next day. We are all 99.99% physically the same.

What keeps me going personally in business and life, during times when 99.99% of others would “give up” is my faith. You see, I believe that as long as I do my best and everything in my power to do my best, and be positive, and a good person, and work hard to grow my business financially… I believe unquestionably, that if I do my best God will do the rest!

So, as I come full circle with this lesson today, I don’t plan to get a tattoo any time soon, but if I did get one, you now know what it would be. Instead, I’ll stick to keeping my little saying on a post-it-note next to my desk where I can see it everyday.

If you feel that my message, “Do your best and let God do the rest” could be beneficial in helping you to get through the challenges of your business and life then please feel free to take it and make it your own.

I know that today’s business tip lesson has a slightly different angle but I hope that you found it inspiring and beneficial. If so, please let me and others know by posting your comments below.

Success if Yours,

Brian Evans