Technology for Real Estate Business – Friend or Foe?
Today I want to discuss something that really annoys me and lots of business professionals are guilty of doing and it’s a huge mistake. There are too many people attached to their cell phone, their e-mail, and their computer. Real Estate investors fall into this category as well. It’s amusing to me when I’m in a public restroom and the guy next to me answers his phone while he’s using the bathroom!
To me it doesn’t make sense. You’re telling me that you could not wait to pick up that call until after you finished using the bathroom? If you’re reading this post and you’ve been guilty of that, hopefully you will start to change your ways because it’s sucking the time out of you. Plus, you do not impress anyone by talking business in a public restroom, restaurant or department store. In fact, it comes across as very unprofessional and disorganized if you can only do business somewhere where you can’t be entirely focused on the business. Make sense?
Really, I think that these cell phones and these e-mails and these computers are great. Don’t get me wrong. In fact, I use them and we use them in my business all the time and without them we would be lost. But these electronic business necessities are also a tremendous procrastination tool and they need to be turned off once in a while and you need to go out and get dirty.
If sellers and buyers are calling you and asking you questions about a house or calling you because they’ve got a house for sale and it’s going right to your cell phone, then something is wrong with the structure of your business. You need to recognize that.
Whether you believe me when I tell you this or not, you do not need to be accessible every second of the day. You may think that you need to be accessible every second of the day, but you do not. I don’t have a problem with people using e-mail and cell phones and computers in their business. I mean, they’re phenomenal tools. But if you’re going to use them, use them wisely. Do not let them secretly force you to procrastinate.
If you’re going to check e-mails, I would advise you to check e-mails later in the day. Check them during your lunchtime. Do the important things that need to get done in your business first, and then check your e-mails. It’s okay if phone calls go to a twenty-four hour voice mailbox. It’s okay if they go to a live operator system.
Think about some of the things that you can do to help manage your time better, because once you recognize how valuable and important your time is, you will soon start to recognize that you need to spend more of it doing things that are productive. A lot of times cell phones and e-mails and computers do not result in productive time. It’s easy to get caught up in just using the device and not accomplish what you initially set out to do which was check something off your to-do list.
Recently, one of my staff shared a conversation she had with one of our VIP members. This member is actively pursuing real estate investing, has a couple deals in the works and is excited about the opportunities ahead. The only problem is this individual is struggling to make the most use of time. While working throughout the day, being tied to the computer and phone, time has the upper hand. You need to have systems, you need organization and you need to stick to it. Setting up the systems will take a little focus in and of itself, but once you have something in place you will be amazed at how much you can accomplish in a short amount of time. Part of doing this is getting away from the phone and emails from time to time. And for goodness sake, when you run errands, have lunch with a friend, are in line at the bank, using the restroom, don’t answer the phone!
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The Real Estate Investor Credibility Kit-Part 3
Section 1: Company and Program Overview
This section of the kit is where you provide a quick summary of who you are, what you do, and why you are worth doing business with. There’s no exact format for how to do this but I suggest some or all of the following components in this section:
Ø Company history (brief)
Ø Company mission statement (if you don’t have one, create one)
Ø Brief description of why your target area is good for real estate investing
Ø Types of deals/clients you focus on
Don’t go overboard with any one part of this section but make sure it is clear and conveys a good message
As I stated in my previous posts, I can and will provide you detailed information about the basic points and samples of items I refer. Just email me at www.BrianEvansSupport.com or comment on this post. I’d be glad to help.
Section 1b: Personal Bio
A personal bio is an optional feature for the credibility kit but it can often add a human touch to the kit that may carry some weight with certain clients. If you have a particularly compelling success story to tell as a real estate investor, a personal or professional background that you feel would speak to many of your readers, or simply want to tell the reader a little about you and what you believe in as a business owner, then this the place to do just that. My suggestion is to be brief; compelling as your story may be, you also don’t want to detract the reader from the mission at hand, which is why your business deserves their attention.
Section 2: Project(s) You Have Completed
You can give all the hypothetical examples you want for things to come but there’s nothing quite like an example of a past successful deal to validate that you are for real. You may be thinking ‘That’s great, but I haven’t yet done a deal!’ and that’s OK. Omit this section if you haven’t yet done a deal and also see this omission as motivation to get a deal or two under your belt as readers of your credibility kit will see value in your experience and that you are not relying too heavily upon them to make a living as a real estate investor.
Now here’s an extremely important piece of not only your credibility kit, but also how you put together your offers.
Section 3: How You Evaluate Real Estate Deals
A reader of your credibility kit may be compelled by your ambition and the possibilities of working with you but they will still want to see that you know the difference between a good deal and one that is questionable. You may have different ways that you evaluate deals and the important thing is to be able to clearly and concisely communicate how you look at deals in which you may invest. Sure, numbers shown here may be just an example, but it can go a long way towards giving your kit readers the confidence that you choose deals carefully and have a system in place to make sure the deals in which you participate are of the highest caliber.
Example of How You Evaluate Real Estate Deals
Property Address: 123 Main St. Anytown, USA
After Repair Value (based upon recent comparable sales): $225,000
Less Profit Margin (20% of ARV, but can vary) -$45,000
Less Repair Estimates -$15,000
Less Closing Costs (10% of sales price) -$22,500
Less Holding Costs (6 months, ~3% of ARV) -$6,750
Less Miscellaneous (10% of previous cost total) -$8,925
Maximum Allowable Offer (MAO) $126,825
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The Real Estate Investor Credibility Kit-Part 2
Since a good credibility kit is such a critical part of your pursuits as a real estate investor, it is important that I discuss in detail some of the elements that it should contain. All of the items discussed in this and the next section are recommended but the ultimate choice of what you include in your portfolio is of course yours to make. In case the idea of preparing a credibility kit seems daunting to you, fear not! The examples can help you with both generating ideas for your own kit or even provide you with a sort of skeleton to build from.
I first recommend breaking up the kit into clear sections. This not only appears more organized but also is more organized and gives the portfolio a logical flow that will be more palatable to the reader. I’ve listed below several sections that I highly recommend and will eventually discuss each one of them.
Ø Exterior Presentation
Ø Title Page
Ø Cover Letter
Ø Section 1: Company and program overview
Ø Section 2: Example of projects you have completed
Ø Section 3: Examples of how you evaluate property deals
Ø Section 4: Example of how you calculate returns
Ø Section 5: Example pro forma
Ø Section 6: Examples of advertising
Ø Section 7: Testimonial letters (optional)
Ø Section 8: Summary
Ø Appendix: Business Plan (optional)
Exterior Presentation
The first thing your readers will see when it comes to your credibility kit is the exterior presentation of it. Although what really matters is what is inside, the perceived value of the kit is just as important. If the exterior presentation of the kit isn’t appealing then it is unlikely that it will get opened and read as often as you would like. I recommend that you spend some focused energy on this part AFTER you have you have put all your information together. You may want to consider something professionally bound with a nice cover or leather case. The choice is yours.
Title Page
Whoever coined the phrase ‘Image is everything’ must have had some insight as to the nature of credibility kits because the concept certainly does apply here. If you’re going to go to the trouble of putting all this information together and then assemble it in a nice professional way, at least take one more step and include a nice looking title page. Just like packaging does wonders for a host of products we buy on a daily basis, a good title page gives the whole document a nice professional look, especially since it’s usually the first thing the reader will see. This is a simple thing to do (you can use free art through many software programs) and can help create a valuable positive first impression that will carry forward for the remainder of your kit.
Cover Letter
If enhanced business credibility as a real estate investor is the gourmet meal, then the cover letter is what helps set the table to make things happen. A cover letter should be equal parts information, invitation, and inspiration. You don’t want to convey too much about your business because the idea is for the reader to turn the page and keep reading. You want to essentially invite the reader to this summary of your business and excite them about the possibilities that lie ahead. I would be glad to share an example of a great cover letter, just email us at www.BrianEvansSupport.com and we’ll provide a sample one. Either way, look at the cover letter as another valuable way to give off a good first impression.
Stay tuned for further exploration of all the credibility kit components. If you are ready to get started in the fabulous world of real estate investing, I’ve got a booster package ready for you to use right now! Click here and check it out: http://www.freemakemoneygift.com/Invitation.html
This is pure powerful money making, business life altering real estate investing resources. A $1,620.94 value, absolutely FREE!
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Perhaps you have never done a real estate deal in your life…
Perhaps you don’t even own your own home. Perhaps you just started this business recently. Perhaps you are a seasoned real estate investor but are over-leveraged and doing everything you can to avoid a financial crash. Perhaps you are equity rich and cash poor. Perhaps your credit is extended to the max.
Whatever your particular situation, did you know that there are some tricks of the trade that will help you move faster along that proverbial learning curve to reach greater levels of success. If you could learn to do a better job of tapping into your own potential, and stop making decisions based on conventional wisdom, how many cool doors of opportunity do you think may begin to swing open in your business and in your life?
What I’ve found, time and time again, is that the doors for success are always there and always waiting to be opened no matter where you live, what your life history is made up of, or what you have (or don’t have) in your bank account. If you’re like me, you weren’t born into money and wealth. And whether you choose to believe me or not, this is a good thing. At least it was for me, because I decided to take my life into my own hands and accept responsibility for my own actions indefinitely.
This type of mind set is not common in today’s society, and this is the exact reason why the majority of society is broke. Think about it, virtually everyone we’ve encountered throughout our entire lives is broke or slightly above broke. When we were born we were handed to a broke nurse, who handed us to our broke parents. We went to school and were taught by broke teachers. We got jobs and were hired by broke managers, and now perhaps you are a broke manager.
Don’t you think it is about time to break this cycle? I personally don’t want to see you dismayed by what is keeping you from a more fulfilling and more successful life. Whether you think you are ready for a change or not, now is the time to take your life into your own hands. The good news is, you don’t have to be born with this mindset, it can be taught. When the student is ready, the teacher will appear. Are you ready for change?
If you’re reading this report today, you are probably someone who is hoping that doors will open for you in your life, your work, or your real estate investing business. You may feel like your life is pretty good but it could stand some room for improvement. You recognize that opportunities are out there, but the doors between you and opportunity won’t open. Why is that? Do you feel like you’re missing something, that maybe something is slipping through the cracks and keeping you from reaching your full potential? Chances are, this missing element may be more income and more time.
Life should be fun and challenging at the same time. If it isn’t yet, it can be. If you are looking for a new direction then perhaps real estate is the answer.
Here’s an invitation from me to explore that answer.
Go here: http://www.freemakemoneygift.com/Invitation.html
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Real Estate Investing Reality Check
Listen to this 1 on 1 recording with a current VIP Member about Real Estate Investing. This is Very Real, Very Powerful, and Very Implementable Content that you can use Today.
If you are Not a VIP Member and Have NOT received The Incredible Free Gift then go to: http://www.FreeMakeMoneyGift.com
To your Ultimate Success,
Brian Evans
Q&A Testimonial with One of My Most Prized Students
If you are a skeptical person, or someone interested in learning more about how to make money as a real estate investor, and choosing the RIGHT program to spend money on, then it is very important that you listen to this eye opening, reality check, 24 minute Audio Interview Testimonial, below Elizabeth’s picture, where I ask one of my most Prized Students (Elizabeth Lisk, from Lake Forest, Illinois) what it really takes to go from having no experience to closing 3 deals in one month, and netting approximately $70 grand!

If you think you are FINALLY ready to pull the trigger and try something that works no matter where you live and what your budget is then the FIRST thing you need to do is go to www.FreeMakeMoneyGift.com and pay shipping and handling to get “The Most Incredible Free Real Estate Money Making Gift on the Planet, Guaranteed” ($1,620.94 Value which I will deliver to you like delivering a pizza to your doorstep).
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Just Days Away Until The Most Incredible… (See Video From Brian)
Today’s Real Estate Investor Coach Insider Video is called, “Just Days Away Until The Most Incredible Free Real Estate Money Making Gift on the Planet, Guaranteed ($1,620.94 Value)… NO Strings Attached.
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Be sure to take 30 quick seconds after the video and tell me what you think by posting your comments below. THANKS!
To your Real Estate Investing Success,
Brian Evans
Everyone Must Have a Mentor
Allow me to cut straight to the chase on this one because this is a topic of conversation that is NOT discussed enough. I am a firm believer that you get to where you want to go 10x to 100x faster if you have a mentor/adviser/coach, etc within your circle of influence. Everyone should have someone that they can lean on and learn from to help them grow their business, their marketing, their self-esteem, their habits, etc. 99% of all the wealthiest people in the world have mentors, advisers, coaches (usually multiple mentors for that matter) that are in their circle of influence to make them better. AND, did you know that even the mentors have mentors.
These types of people are ALWAYS and I mean ALWAYS trying to make themselves and their business better. This top 5-10% of the population doesn’t ask how much it costs to acquire this new mentor, coach, adviser, information, etc, they ask how much it will make them. (If you zoned out on that last sentence….READ IT AGAIN)!
So what does this have to do with you? Well, let me start by asking you, do you have anyone in your circle of influence that you consider a mentor, coach, adviser, confidant, etc? If not, how come? If yes, how come not more?
Think about it, if one new mentor could help give you the guidance, self esteem, how-to information, marketing materials, mistakes to avoid, etc to make you and your real estate investing business better, wouldn’t this be valuable to you? Of course! Knowledge, helps you create income and wealth. Someone could always steal your wallet, but they can’t steal what you know!
I know what you are saying though, all this talk about getting a mentor, coach, adviser, etc will cost me money. Well here’s my response to that, which I learned from one of my mentors… “The cost of education is cheap, compared to the price of ignorance.”
If my desire was to learn more about computers and software, etc I would do everything in my power to go to the person that has been there before, who has walked the walk and has experience in what I am interested in learning to teach me the ways, to mentor me. I would, in this case see if Bill Gates or Michael Dell, or someone within their linear sphere of influence would consider being a mentor to me. Would they do it for free?…doubtful, but perhaps they have a mentoring program, and if they didn’t I would again try to find someone with this knowledge who did.
Ok, (forget computers) back to making money in real estate investing which I’m good at. As I look back to my early days in this business, it took time, dedication, passion, effort, faith and without a doubt, the guidance of Mentors & Advisers within my circle of influence to help me know what I know, and get to where I am today. Quite simply, it is this knowledge and relationships and affiliations that have changed my life forever, and that is the God’s Honest Truth!
If you like the information that I provide to you, then it is ESSENTIAL that you take the next step! To test drive me, and everything I’m about as a mentor, coach, adviser to real estate investors all over the country, make sure you TAKE ACTION and get, “The Most Incredible Free Real Estate Money Making Gift on the Planet, Guaranteed” a $1,620.94 Value which, again, is yours Absolutely Free, no strings attached. If you say yes (which you should or your crazy), you will receive a package of Money Making Goodies that I will deliver to you like delivering a pizza to your door. The total value of this gift will blow your mind!
I won’t reveal exactly what this Free Gift is until October 1st but if you want to get a sneak peak, AND get an Early Bird Gift go to: http://www.FreeMakeMoneyGift.com
Your Confidant!
Brian Evans
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Real Estate News – FHA Chief Risk Officer
Real Estate News Overview:
The Federal Housing Administration announced Friday that it is appointing a chief risk officer and making changes in its credit policies to make sure its reserves against future losses stay above a minimum set by Congress.
The FHA now insures about 5.3 million mortgages, up from about 4 million three years ago.
As of this summer, about 17% of FHA borrowers were at least one payment behind or in foreclosure, compared with 13% for all loans, according to the Mortgage Bankers Association. Rising defaults mean the FHA’s reserves may sink below the 2% mark required by federal law. The FHA says a study being sent to Congress in November is expected to show that ratio dipping below required levels for the first time.
The FHA acknowledged that a study that will go to Congress in November is expected to show the FHA’s capital reserve ratio falling under a congressionally mandated 2%.
It said the changes it is making would strengthen those reserves.
Real Estate Investor Coach Response:
I believe this is a good move introduced by FHA to appoint a chief risk officer to help minimize potentially shady mortgage operations that can go on to effect the entire market. There needs to be better regulation, but at the same time flexibility so that lenders can lend and borrowers can borrow! Easier said than done…
Go make some money investing in real estate!
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To your Real Estate Investing Success,
Brian Evans
Do Your Best and Let God Do The Rest, Tip From Brian
My wife, Danielle and I were watching TV the other night and we came across a show called “LA Ink.” In case you’re not familiar with this show it is a reality tattoo show based in Los Angeles, CA and is filled with your regular reality TV drama, but I must say it was kind of interesting to watch. And, some of the tattoo’s that these artists were drawing were pretty amazing looking.
So what does this have to do with the title of today’s lesson?….
I don’t have any tattoo’s personally, and I’ve never really had any desire to get one, however, while we were watching this show I told my wife that if I ever did get a tattoo it would have to be one that really meant something to me and connected with me on a deep level. Then after thinking about it a little longer of what I might “consider” getting if I “ever” got one… I decided on a saying that I came up with years ago that I repeat to my-self many times during a given day or week. That saying is… “Do Your Best and Let God Do The Rest.”
It’s important for you to know and I’m extremely proud to say that I am an immersed believer and devout Christian. And this little saying is one that I like to personally live my life by because I always want to stay focused and grounded in my faith.
This little saying is extremely powerful and reassuring to me. When I say it to myself it gives me confidence and strength during times when I feel stressed and weak. You see, we all go through challenging times on a regular basis. It doesn’t matter if you are black, white, red, yellow. It doesn’t matter if you have $100 in you bank account or $1,000,000. We all put our pants on one leg at a time, we all need to wear deodorant in order to keep the B/O in check, we all enjoy a good dinner and a movie, we all go to bed at night and wake up to the same sun the next day. We are all 99.99% physically the same.
What keeps me going personally in business and life, during times when 99.99% of others would “give up” is my faith. You see, I believe that as long as I do my best and everything in my power to do my best, and be positive, and a good person, and work hard to grow my business financially… I believe unquestionably, that if I do my best God will do the rest!
So, as I come full circle with this lesson today, I don’t plan to get a tattoo any time soon, but if I did get one, you now know what it would be. Instead, I’ll stick to keeping my little saying on a post-it-note next to my desk where I can see it everyday.
If you feel that my message, “Do your best and let God do the rest” could be beneficial in helping you to get through the challenges of your business and life then please feel free to take it and make it your own.
I know that today’s business tip lesson has a slightly different angle but I hope that you found it inspiring and beneficial. If so, please let me and others know by posting your comments below.
Success if Yours,
Brian Evans












