Sample Business Plan Outline Author's Note: Although there are numerous ways to assemble a quality business plan, this particular outline can be easily adapted for a real estate investing business and is thus an excellent recommended choice for you to consider. The Executive Summary The first page of your business plan should be a persuasive summary that will entice a reader to take the plan seriously and read on. The Executive Summary should follow the cover page, and not exceed two pages in length. The summary should include:

• A brief description of the company's history
• The company's objectives
• A brief description of the company's products or services
• The market the business will compete in
• A persuasive statement as to why and how the business will succeed, discussing the business's competitive advantage
• Projected growth for the company and the market
• A brief description of the key management team (if any)
• A description of funding requirements, including a time-line and how the funds will be used

The Product or Service It is important for the reader to thoroughly understand your product or the services you currently provide or plan on providing. However, it is important to explain this section in layman's terms to avoid confusion. Do not overwhelm the reader with technical explanations or industry jargon that he or she will not be familiar with. It is important to discuss the competitive advantage your product or service has over the competition. Discuss any barriers that you face in bringing the product to market, such as government regulations, or the effects by any competitors. Areas that should be covered in this section include:

• Is your product or service already on the market or is it still in the development stage?
• If you are still in the development stage, what is the roll out strategy or timeline to bring the product to market?
• What makes your product or service unique? What competitive advantage does the product or service have over its competition?

The Market Investors look for companies with a thorough knowledge of their target market. If you are launching a new product, include your marketing research data. If you have existing customers, provide an analysis of who your customers are, their purchasing habits, their buying cycle. This section of the plan is extremely important, because if there is no need or desire for your product or service there won't be any customers. If a business has no customers, there is no business. This section of the plan should include:

• A general description of your market
• The niche you plan on capitalizing on and why
• The size of the niche market, including supporting documentation
• A statement and supporting documentation as to why you believe there is a need for your product or offering by this market
• What percentage of the market do you project you can capture?
• What is the growth potential of the market? Include supporting documentation.
• Will your share of the market increase or decrease as the market grows?
• How will you satisfy the growth of the market?

The Marketing Strategy Once you have identified who your market is, you'll need to explain your strategy for reaching the market and distributing your product or service. Potential investors will look at this section carefully to make sure there is a viable method to reach the target market identified at a price point that makes sense. Analyze your competitors' marketing strategies to learn how they reach the market. If their strategy is working, consider adopting a similar plan. If there is room for improvement (and there usually is), work on creating an innovative plan that will position your product or service in the minds of your potential customers. The most effective marketing strategies typically integrate multiple mediums or promotional strategies to reach the market. Such as TV, radio, print, web, direct mail, trade shows, telephone, public relations and promotional materials. Next week I'll continue the business plan outline starting with knowing your competition.

Today I want to discuss something that really annoys me and lots of business professionals are guilty of doing and it’s a huge mistake. There are too many people attached to their cell phone, their e-mail, and their computer. Real Estate investors fall into this category as well. It’s amusing to me when I’m in a public restroom and the guy next to me answers his phone while he’s using the bathroom!

To me it doesn’t make sense. You’re telling me that you could not wait to pick up that call until after you finished using the bathroom? If you’re reading this post and you’ve been guilty of that, hopefully you will start to change your ways because it’s sucking the time out of you. Plus, you do not impress anyone by talking business in a public restroom, restaurant or department store. In fact, it comes across as very unprofessional and disorganized if you can only do business somewhere where you can’t be entirely focused on the business. Make sense?

Really, I think that these cell phones and these e-mails and these computers are great. Don’t get me wrong. In fact, I use them and we use them in my business all the time and without them we would be lost. But these electronic business necessities are also a tremendous procrastination tool and they need to be turned off once in a while and you need to go out and get dirty.

If sellers and buyers are calling you and asking you questions about a house or calling you because they’ve got a house for sale and it’s going right to your cell phone, then something is wrong with the structure of your business. You need to recognize that.

Whether you believe me when I tell you this or not, you do not need to be accessible every second of the day. You may think that you need to be accessible every second of the day, but you do not. I don’t have a problem with people using e-mail and cell phones and computers in their business. I mean, they’re phenomenal tools. But if you’re going to use them, use them wisely. Do not let them secretly force you to procrastinate.

If you’re going to check e-mails, I would advise you to check e-mails later in the day. Check them during your lunchtime. Do the important things that need to get done in your business first, and then check your e-mails. It’s okay if phone calls go to a twenty-four hour voice mailbox. It’s okay if they go to a live operator system.

Think about some of the things that you can do to help manage your time better, because once you recognize how valuable and important your time is, you will soon start to recognize that you need to spend more of it doing things that are productive. A lot of times cell phones and e-mails and computers do not result in productive time. It’s easy to get caught up in just using the device and not accomplish what you initially set out to do which was check something off your to-do list.

Recently, one of my staff shared a conversation she had with one of our VIP members. This member is actively pursuing real estate investing, has a couple deals in the works and is excited about the opportunities ahead. The only problem is this individual is struggling to make the most use of time. While working throughout the day, being tied to the computer and phone, time has the upper hand. You need to have systems, you need organization and you need to stick to it. Setting up the systems will take a little focus in and of itself, but once you have something in place you will be amazed at how much you can accomplish in a short amount of time. Part of doing this is getting away from the phone and emails from time to time. And for goodness sake, when you run errands, have lunch with a friend, are in line at the bank, using the restroom, don’t answer the phone!

Want to know how to set up systems for your investing business? I’ve got the old fashion tools you need – black and white information. Get it here:

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Section 1: Company and Program Overview

This section of the kit is where you provide a quick summary of who you are, what you do, and why you are worth doing business with. There’s no exact format for how to do this but I suggest some or all of the following components in this section:

Since a good credibility kit is such a critical part of your pursuits as a real estate investor, it is important that I discuss in detail some of the elements that it should contain. All of the items discussed in this and the next section are recommended but the ultimate choice of what you include in your portfolio is of course yours to make. In case the idea of preparing a credibility kit seems daunting to you, fear not! The examples can help you with both generating ideas for your own kit or even provide you with a sort of skeleton to build from.

I first recommend breaking up the kit into clear sections. This not only appears more organized but also is more organized and gives the portfolio a logical flow that will be more palatable to the reader. I’ve listed below several sections that I highly recommend and will eventually discuss each one of them.

Perhaps you don’t even own your own home. Perhaps you just started this business recently. Perhaps you are a seasoned real estate investor but are over-leveraged and doing everything you can to avoid a financial crash. Perhaps you are equity rich and cash poor. Perhaps your credit is extended to the max.

Whatever your particular situation, did you know that there are some tricks of the trade that will help you move faster along that proverbial learning curve to reach greater levels of success. If you could learn to do a better job of tapping into your own potential, and stop making decisions based on conventional wisdom, how many cool doors of opportunity do you think may begin to swing open in your business and in your life?

What I’ve found, time and time again, is that the doors for success are always there and always waiting to be opened no matter where you live, what your life history is made up of, or what you have (or don’t have) in your bank account. If you’re like me, you weren’t born into money and wealth. And whether you choose to believe me or not, this is a good thing. At least it was for me, because I decided to take my life into my own hands and accept responsibility for my own actions indefinitely.

This type of mind set is not common in today’s society, and this is the exact reason why the majority of society is broke. Think about it, virtually everyone we’ve encountered throughout our entire lives is broke or slightly above broke. When we were born we were handed to a broke nurse, who handed us to our broke parents. We went to school and were taught by broke teachers. We got jobs and were hired by broke managers, and now perhaps you are a broke manager.

Don’t you think it is about time to break this cycle? I personally don’t want to see you dismayed by what is keeping you from a more fulfilling and more successful life. Whether you think you are ready for a change or not, now is the time to take your life into your own hands. The good news is, you don’t have to be born with this mindset, it can be taught. When the student is ready, the teacher will appear. Are you ready for change?

If you’re reading this report today, you are probably someone who is hoping that doors will open for you in your life, your work, or your real estate investing business. You may feel like your life is pretty good but it could stand some room for improvement. You recognize that opportunities are out there, but the doors between you and opportunity won’t open. Why is that? Do you feel like you’re missing something, that maybe something is slipping through the cracks and keeping you from reaching your full potential? Chances are, this missing element may be more income and more time.

Life should be fun and challenging at the same time. If it isn’t yet, it can be. If you are looking for a new direction then perhaps real estate is the answer.

Here’s an invitation from me to explore that answer.

Go here: http://www.freemakemoneygift.com/Invitation.html

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If you are Not a VIP Member and Have NOT received The Incredible Free Gift then go to: http://www.FreeMakeMoneyGift.com
To your Ultimate Success,

Brian Evans

If you are a skeptical person, or someone interested in learning more about how to make money as a real estate investor, and choosing the RIGHT program to spend money on, then it is very important that you listen to this eye opening, reality check, 24 minute Audio Interview Testimonial, below Elizabeth’s picture, where I ask one of my most Prized Students (Elizabeth Lisk, from Lake Forest, Illinois) what it really takes to go from having no experience to closing 3 deals in one month, and netting approximately $70 grand!

If you think you are FINALLY ready to pull the trigger and try something that works no matter where you live and what your budget is then the FIRST thing you need to do is go to www.FreeMakeMoneyGift.com and pay shipping and handling to get “The Most Incredible Free Real Estate Money Making Gift on the Planet, Guaranteed” ($1,620.94 Value which I will deliver to you like delivering a pizza to your doorstep).

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Today

Allow me to cut straight to the chase on this one because this is a topic of conversation that is NOT discussed enough. I am a firm believer that you get to where you want to go 10x to 100x faster if you have a mentor/adviser/coach, etc within your circle of influence. Everyone should have someone that they can lean on and learn from to help them grow their business, their marketing, their self-esteem, their habits, etc. 99% of all the wealthiest people in the world have mentors, advisers, coaches (usually multiple mentors for that matter) that are in their circle of influence to make them better. AND, did you know that even the mentors have mentors.

These types of people are ALWAYS and I mean ALWAYS trying to make themselves and their business better. This top 5-10% of the population doesn

Real Estate News Overview:

The Federal Housing Administration announced Friday that it is appointing a chief risk officer and making changes in its credit policies to make sure its reserves against future losses stay above a minimum set by Congress.

The FHA now insures about 5.3 million mortgages, up from about 4 million three years ago.

As of this summer, about 17% of FHA borrowers were at least one payment behind or in foreclosure, compared with 13% for all loans, according to the Mortgage Bankers Association. Rising defaults mean the FHA’s reserves may sink below the 2% mark required by federal law. The FHA says a study being sent to Congress in November is expected to show that ratio dipping below required levels for the first time.

The FHA acknowledged that a study that will go to Congress in November is expected to show the FHA’s capital reserve ratio falling under a congressionally mandated 2%.

It said the changes it is making would strengthen those reserves.

Real Estate Investor Coach Response:

I believe this is a good move introduced by FHA to appoint a chief risk officer to help minimize potentially shady mortgage operations that can go on to effect the entire market. There needs to be better regulation, but at the same time flexibility so that lenders can lend and borrowers can borrow! Easier said than done…

Go make some money investing in real estate!

To your Real Estate Investing Success,

Brian Evans