Technology for Real Estate Business – Friend or Foe?
Today I want to discuss something that really annoys me and lots of business professionals are guilty of doing and it’s a huge mistake. There are too many people attached to their cell phone, their e-mail, and their computer. Real Estate investors fall into this category as well. It’s amusing to me when I’m in a public restroom and the guy next to me answers his phone while he’s using the bathroom!
To me it doesn’t make sense. You’re telling me that you could not wait to pick up that call until after you finished using the bathroom? If you’re reading this post and you’ve been guilty of that, hopefully you will start to change your ways because it’s sucking the time out of you. Plus, you do not impress anyone by talking business in a public restroom, restaurant or department store. In fact, it comes across as very unprofessional and disorganized if you can only do business somewhere where you can’t be entirely focused on the business. Make sense?
Really, I think that these cell phones and these e-mails and these computers are great. Don’t get me wrong. In fact, I use them and we use them in my business all the time and without them we would be lost. But these electronic business necessities are also a tremendous procrastination tool and they need to be turned off once in a while and you need to go out and get dirty.
If sellers and buyers are calling you and asking you questions about a house or calling you because they’ve got a house for sale and it’s going right to your cell phone, then something is wrong with the structure of your business. You need to recognize that.
Whether you believe me when I tell you this or not, you do not need to be accessible every second of the day. You may think that you need to be accessible every second of the day, but you do not. I don’t have a problem with people using e-mail and cell phones and computers in their business. I mean, they’re phenomenal tools. But if you’re going to use them, use them wisely. Do not let them secretly force you to procrastinate.
If you’re going to check e-mails, I would advise you to check e-mails later in the day. Check them during your lunchtime. Do the important things that need to get done in your business first, and then check your e-mails. It’s okay if phone calls go to a twenty-four hour voice mailbox. It’s okay if they go to a live operator system.
Think about some of the things that you can do to help manage your time better, because once you recognize how valuable and important your time is, you will soon start to recognize that you need to spend more of it doing things that are productive. A lot of times cell phones and e-mails and computers do not result in productive time. It’s easy to get caught up in just using the device and not accomplish what you initially set out to do which was check something off your to-do list.
Recently, one of my staff shared a conversation she had with one of our VIP members. This member is actively pursuing real estate investing, has a couple deals in the works and is excited about the opportunities ahead. The only problem is this individual is struggling to make the most use of time. While working throughout the day, being tied to the computer and phone, time has the upper hand. You need to have systems, you need organization and you need to stick to it. Setting up the systems will take a little focus in and of itself, but once you have something in place you will be amazed at how much you can accomplish in a short amount of time. Part of doing this is getting away from the phone and emails from time to time. And for goodness sake, when you run errands, have lunch with a friend, are in line at the bank, using the restroom, don’t answer the phone!
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The Real Estate Investor Credibility Kit – Part 5
Section 7: Testimonials (optional)
Testimonials add a lot of value in many sales settings and, that said, they are optional here in your credibility kit. While a testimonial from a past client may add value to present or future clients (from the standpoint of working deals), many readers may not need to see validation from other people that you are the real deal. If your kit has done a good job of summarizing your business, that will often be enough. If you choose to use testimonials, keep them brief and don’t overdo it. Your readers want to be compelled but may not want to feel like they are reading a sales pitch so be modest with this section.
Should you choose to use testimonials, make sure you get permission from the source and only use as much information about the source as they feel comfortable with. Some readers will see a testimonial signed Dave N. as hokey, so, if a testimonial source is hesitant to allow you to offer more about them (e.g. a full name, phone number, etc.), you must decide whether or not the value of the testimonial is enough to still use it.
Along a similar train of thought, I’m also asked about the need to have a list of references and I feel the same way about them as I do about testimonials. If you have a sterling reference and want to include it then, by all means, do so. Just understand that most readers will not dismiss you if you don’t have them so rest assured. After all, this isn’t a job resume, so it doesn’t need to have all the things a resume would.
Additionally if you have any other letters of recommendation, newspaper articles, interviews, etc. that will enhance your image to the readers then show it off here. It can’t hurt and can only help build your credibility.
Section 8: Summary
Any good proposal needs to start and end on a good note and a credibility kit is no different. A short statement to the reader, thanking them for their time spent in reading through it and welcoming them to contact you for more information, is usually all that is necessary here and it gets the reader thinking about the next step before they set your kit down. This little step alone can be a difference maker so take it to heart and think about what you’d like to see if you were reading one if that helps you prepare the exact content. An example summary statement is shown below. You’ll see that the example shows a signature and this final touch can really carry some weight so please give it some consideration.
Example Summary Statement
In closing, I sincerely thank you for your time and attention in reading through the summary of my business that I’ve provided to you. I hope you have found it informative and that reading it has helped you get a better feel about what my business has to offer and how we might possibly be able to work together in the future.
Should you have any questions, please don’t hesitate to contact me at 555-555-5555 or simply send me an email at my business@businessname.com. I look forward to the opportunity to answer your questions and also look forward to the possibilities that lie ahead. Best regards.
John Q. Investor
I will be taking a few days off for the New Year celebration, but will return Monday to continue sharing all the content that builds an impressive credibility kit. So to you and yours, Happy New Year! Remember to be grateful and purposeful in the days ahead!
I am also providing material for only the cost of shipping and handling by going to the following: www.freemakemoneygift.com/Invitation.html This is the best real estate investing tool on the planet! You do not want to miss the opportunity to start this New Year off right, with invaluable information to make REAL money in this fun and exciting, life-changing world of real estate investing! Go now!
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Perhaps you have never done a real estate deal in your life…
Perhaps you don’t even own your own home. Perhaps you just started this business recently. Perhaps you are a seasoned real estate investor but are over-leveraged and doing everything you can to avoid a financial crash. Perhaps you are equity rich and cash poor. Perhaps your credit is extended to the max.
Whatever your particular situation, did you know that there are some tricks of the trade that will help you move faster along that proverbial learning curve to reach greater levels of success. If you could learn to do a better job of tapping into your own potential, and stop making decisions based on conventional wisdom, how many cool doors of opportunity do you think may begin to swing open in your business and in your life?
What I’ve found, time and time again, is that the doors for success are always there and always waiting to be opened no matter where you live, what your life history is made up of, or what you have (or don’t have) in your bank account. If you’re like me, you weren’t born into money and wealth. And whether you choose to believe me or not, this is a good thing. At least it was for me, because I decided to take my life into my own hands and accept responsibility for my own actions indefinitely.
This type of mind set is not common in today’s society, and this is the exact reason why the majority of society is broke. Think about it, virtually everyone we’ve encountered throughout our entire lives is broke or slightly above broke. When we were born we were handed to a broke nurse, who handed us to our broke parents. We went to school and were taught by broke teachers. We got jobs and were hired by broke managers, and now perhaps you are a broke manager.
Don’t you think it is about time to break this cycle? I personally don’t want to see you dismayed by what is keeping you from a more fulfilling and more successful life. Whether you think you are ready for a change or not, now is the time to take your life into your own hands. The good news is, you don’t have to be born with this mindset, it can be taught. When the student is ready, the teacher will appear. Are you ready for change?
If you’re reading this report today, you are probably someone who is hoping that doors will open for you in your life, your work, or your real estate investing business. You may feel like your life is pretty good but it could stand some room for improvement. You recognize that opportunities are out there, but the doors between you and opportunity won’t open. Why is that? Do you feel like you’re missing something, that maybe something is slipping through the cracks and keeping you from reaching your full potential? Chances are, this missing element may be more income and more time.
Life should be fun and challenging at the same time. If it isn’t yet, it can be. If you are looking for a new direction then perhaps real estate is the answer.
Here’s an invitation from me to explore that answer.
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Real Estate Investing Reality Check
Listen to this 1 on 1 recording with a current VIP Member about Real Estate Investing. This is Very Real, Very Powerful, and Very Implementable Content that you can use Today.
If you are Not a VIP Member and Have NOT received The Incredible Free Gift then go to: http://www.FreeMakeMoneyGift.com
To your Ultimate Success,
Brian Evans
Q&A Testimonial with One of My Most Prized Students
If you are a skeptical person, or someone interested in learning more about how to make money as a real estate investor, and choosing the RIGHT program to spend money on, then it is very important that you listen to this eye opening, reality check, 24 minute Audio Interview Testimonial, below Elizabeth’s picture, where I ask one of my most Prized Students (Elizabeth Lisk, from Lake Forest, Illinois) what it really takes to go from having no experience to closing 3 deals in one month, and netting approximately $70 grand!

If you think you are FINALLY ready to pull the trigger and try something that works no matter where you live and what your budget is then the FIRST thing you need to do is go to www.FreeMakeMoneyGift.com and pay shipping and handling to get “The Most Incredible Free Real Estate Money Making Gift on the Planet, Guaranteed” ($1,620.94 Value which I will deliver to you like delivering a pizza to your doorstep).
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Just Days Away Until The Most Incredible… (See Video From Brian)
Today’s Real Estate Investor Coach Insider Video is called, “Just Days Away Until The Most Incredible Free Real Estate Money Making Gift on the Planet, Guaranteed ($1,620.94 Value)… NO Strings Attached.
I can’t divulge all the secrets just yet, but if you sign in below today you’ll get a sneak peak at what this INCREDIBLE FREE GIFT is all about, that is coming to you on OCTOBER 1, 2009! Trust Me!…Brian Evans
Be sure to take 30 quick seconds after the video and tell me what you think by posting your comments below. THANKS!
To your Real Estate Investing Success,
Brian Evans
Everyone Must Have a Mentor
Allow me to cut straight to the chase on this one because this is a topic of conversation that is NOT discussed enough. I am a firm believer that you get to where you want to go 10x to 100x faster if you have a mentor/adviser/coach, etc within your circle of influence. Everyone should have someone that they can lean on and learn from to help them grow their business, their marketing, their self-esteem, their habits, etc. 99% of all the wealthiest people in the world have mentors, advisers, coaches (usually multiple mentors for that matter) that are in their circle of influence to make them better. AND, did you know that even the mentors have mentors.
These types of people are ALWAYS and I mean ALWAYS trying to make themselves and their business better. This top 5-10% of the population doesn’t ask how much it costs to acquire this new mentor, coach, adviser, information, etc, they ask how much it will make them. (If you zoned out on that last sentence….READ IT AGAIN)!
So what does this have to do with you? Well, let me start by asking you, do you have anyone in your circle of influence that you consider a mentor, coach, adviser, confidant, etc? If not, how come? If yes, how come not more?
Think about it, if one new mentor could help give you the guidance, self esteem, how-to information, marketing materials, mistakes to avoid, etc to make you and your real estate investing business better, wouldn’t this be valuable to you? Of course! Knowledge, helps you create income and wealth. Someone could always steal your wallet, but they can’t steal what you know!
I know what you are saying though, all this talk about getting a mentor, coach, adviser, etc will cost me money. Well here’s my response to that, which I learned from one of my mentors… “The cost of education is cheap, compared to the price of ignorance.”
If my desire was to learn more about computers and software, etc I would do everything in my power to go to the person that has been there before, who has walked the walk and has experience in what I am interested in learning to teach me the ways, to mentor me. I would, in this case see if Bill Gates or Michael Dell, or someone within their linear sphere of influence would consider being a mentor to me. Would they do it for free?…doubtful, but perhaps they have a mentoring program, and if they didn’t I would again try to find someone with this knowledge who did.
Ok, (forget computers) back to making money in real estate investing which I’m good at. As I look back to my early days in this business, it took time, dedication, passion, effort, faith and without a doubt, the guidance of Mentors & Advisers within my circle of influence to help me know what I know, and get to where I am today. Quite simply, it is this knowledge and relationships and affiliations that have changed my life forever, and that is the God’s Honest Truth!
If you like the information that I provide to you, then it is ESSENTIAL that you take the next step! To test drive me, and everything I’m about as a mentor, coach, adviser to real estate investors all over the country, make sure you TAKE ACTION and get, “The Most Incredible Free Real Estate Money Making Gift on the Planet, Guaranteed” a $1,620.94 Value which, again, is yours Absolutely Free, no strings attached. If you say yes (which you should or your crazy), you will receive a package of Money Making Goodies that I will deliver to you like delivering a pizza to your door. The total value of this gift will blow your mind!
I won’t reveal exactly what this Free Gift is until October 1st but if you want to get a sneak peak, AND get an Early Bird Gift go to: http://www.FreeMakeMoneyGift.com
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Brian Evans
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Real Estate News – FHA Chief Risk Officer
Real Estate News Overview:
The Federal Housing Administration announced Friday that it is appointing a chief risk officer and making changes in its credit policies to make sure its reserves against future losses stay above a minimum set by Congress.
The FHA now insures about 5.3 million mortgages, up from about 4 million three years ago.
As of this summer, about 17% of FHA borrowers were at least one payment behind or in foreclosure, compared with 13% for all loans, according to the Mortgage Bankers Association. Rising defaults mean the FHA’s reserves may sink below the 2% mark required by federal law. The FHA says a study being sent to Congress in November is expected to show that ratio dipping below required levels for the first time.
The FHA acknowledged that a study that will go to Congress in November is expected to show the FHA’s capital reserve ratio falling under a congressionally mandated 2%.
It said the changes it is making would strengthen those reserves.
Real Estate Investor Coach Response:
I believe this is a good move introduced by FHA to appoint a chief risk officer to help minimize potentially shady mortgage operations that can go on to effect the entire market. There needs to be better regulation, but at the same time flexibility so that lenders can lend and borrowers can borrow! Easier said than done…
Go make some money investing in real estate!
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Brian Evans
Do Your Best and Let God Do The Rest, Tip From Brian
My wife, Danielle and I were watching TV the other night and we came across a show called “LA Ink.” In case you’re not familiar with this show it is a reality tattoo show based in Los Angeles, CA and is filled with your regular reality TV drama, but I must say it was kind of interesting to watch. And, some of the tattoo’s that these artists were drawing were pretty amazing looking.
So what does this have to do with the title of today’s lesson?….
I don’t have any tattoo’s personally, and I’ve never really had any desire to get one, however, while we were watching this show I told my wife that if I ever did get a tattoo it would have to be one that really meant something to me and connected with me on a deep level. Then after thinking about it a little longer of what I might “consider” getting if I “ever” got one… I decided on a saying that I came up with years ago that I repeat to my-self many times during a given day or week. That saying is… “Do Your Best and Let God Do The Rest.”
It’s important for you to know and I’m extremely proud to say that I am an immersed believer and devout Christian. And this little saying is one that I like to personally live my life by because I always want to stay focused and grounded in my faith.
This little saying is extremely powerful and reassuring to me. When I say it to myself it gives me confidence and strength during times when I feel stressed and weak. You see, we all go through challenging times on a regular basis. It doesn’t matter if you are black, white, red, yellow. It doesn’t matter if you have $100 in you bank account or $1,000,000. We all put our pants on one leg at a time, we all need to wear deodorant in order to keep the B/O in check, we all enjoy a good dinner and a movie, we all go to bed at night and wake up to the same sun the next day. We are all 99.99% physically the same.
What keeps me going personally in business and life, during times when 99.99% of others would “give up” is my faith. You see, I believe that as long as I do my best and everything in my power to do my best, and be positive, and a good person, and work hard to grow my business financially… I believe unquestionably, that if I do my best God will do the rest!
So, as I come full circle with this lesson today, I don’t plan to get a tattoo any time soon, but if I did get one, you now know what it would be. Instead, I’ll stick to keeping my little saying on a post-it-note next to my desk where I can see it everyday.
If you feel that my message, “Do your best and let God do the rest” could be beneficial in helping you to get through the challenges of your business and life then please feel free to take it and make it your own.
I know that today’s business tip lesson has a slightly different angle but I hope that you found it inspiring and beneficial. If so, please let me and others know by posting your comments below.
Success if Yours,
Brian Evans
Foreclosure Rankings
Real Estate News Overview:
Take a look at the chart below and see how the Foreclosures stack up in your state:


Real Estate Investor Coach Response:
It’s obvious that Foreclosures aren’t going away any time soon and in my opinion I think that the housing market has yet to hit bottom. Don’t take me as a pessimist, but rather a realist. There is still a lot of funky financial stuff going on out there with unemployment high and consumer confidence low. But don’t let these statistics depress you, rather they should excite you, because if you know how to make money in foreclosures you can really rack up some serious cash and equity.
Go make some money investing in real estate!
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To your Real Estate Investing Success,
Brian Evans












