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The Real Estate Investor Credibility Kit – Part 4
Section 4: How You Calculate Returns
Many readers of your credibility kit may be playing the role of lender, in some fashion or another. As such, you want to be able to briefly show how a lender’s return would be determined in your kit. It is not to suggest that a lender prospect would be unable to do so themselves, as they most certainly will be able to do this. What you want to show is that a lender’s return is important to you and that you have put some thought into this, and that you would be ready and willing to walk them through it if it was a deal in which they were involved.
Even if a reader of your credibility kit is not in a position where they might be a money lender, this section shows some examples of basic numbers that will generally resonate well with someone who is deciding whether or not they think well of you as a business owner.
Example of How You Calculate Returns
Initial Investment: $100,000
Agreed Interest Rate: 8% fixed for up to 12 months, 2% per quarter thereafter
Term of the Loan: 18 months
Total Return (%) 8%+2% for each of two quarters after the first 12 months= 12%
Total Return after 18 Months: 12%*$100,000+$100,000= $112,000
Section 5: The Pro Forma
The pro forma is a document summary of a deal you would present to a funding source, be they a traditional lender or one that is private. While this is listed in the main section of the credibility kit, some of you may choose alternatively to list this in the Appendix, especially if many of your readers are not sources of funding.
You can be as brief or as detailed as you want to be, but the point is to give the reader confidence in your ability to analyze real estate deals. You not only demonstrate the ability to do your homework when evaluating a deal, but also show that you can communicate the value in a deal when you do a good job preparing a pro forma. Readers love to see that you have your act together and a demonstration of what they would experience when working with you is a great way to show this.
As a way to hit some middle ground when building your own credibility kit, you might consider listing this as a section in the main body of your kit, and simply listing what the pro forma would contain if it were “live”. For those kits that are intended for funding sources, the full pro forma could then be included in the Appendix for their reference.
If you would like to see an example of a detailed pro forma to give you a good idea of what types of information you’d want to include in one of your own, please make a request at www.BrianEvansSupport.com or in the comment section below.
Section 6: Examples of Advertising
Does your business walk the walk or does it just talk the talk? Readers of your credibility kit may be wondering about this as they are evaluating whether or not they wish to work with you and there’s nothing quite like real examples of marketing or advertising to show them that you are indeed for real. You don’t necessarily need to divulge your overall marketing strategy here but at least show some examples of the different tools and messages that you are sending out there so the reader can see that you are serious about your business and that your message is prone to capture the interest of quality clients and deals. Clients who have come so far as to be reading your credibility kit likely do want to do business with you and they want to feel reassured that you will have some deals to back up what you’ve told them to date.
I am happy to provide examples of advertising. These strategies are essential in getting your phone to ring so you actually have the opportunity to do business with someone and share your credibility kit with others. Please let me know you would like more information on advertising by leaving a comment in the section below.
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The Real Estate Investor Credibility Kit-Part 3
Section 1: Company and Program Overview
This section of the kit is where you provide a quick summary of who you are, what you do, and why you are worth doing business with. There’s no exact format for how to do this but I suggest some or all of the following components in this section:
Ø Company history (brief)
Ø Company mission statement (if you don’t have one, create one)
Ø Brief description of why your target area is good for real estate investing
Ø Types of deals/clients you focus on
Don’t go overboard with any one part of this section but make sure it is clear and conveys a good message
As I stated in my previous posts, I can and will provide you detailed information about the basic points and samples of items I refer. Just email me at www.BrianEvansSupport.com or comment on this post. I’d be glad to help.
Section 1b: Personal Bio
A personal bio is an optional feature for the credibility kit but it can often add a human touch to the kit that may carry some weight with certain clients. If you have a particularly compelling success story to tell as a real estate investor, a personal or professional background that you feel would speak to many of your readers, or simply want to tell the reader a little about you and what you believe in as a business owner, then this the place to do just that. My suggestion is to be brief; compelling as your story may be, you also don’t want to detract the reader from the mission at hand, which is why your business deserves their attention.
Section 2: Project(s) You Have Completed
You can give all the hypothetical examples you want for things to come but there’s nothing quite like an example of a past successful deal to validate that you are for real. You may be thinking ‘That’s great, but I haven’t yet done a deal!’ and that’s OK. Omit this section if you haven’t yet done a deal and also see this omission as motivation to get a deal or two under your belt as readers of your credibility kit will see value in your experience and that you are not relying too heavily upon them to make a living as a real estate investor.
Now here’s an extremely important piece of not only your credibility kit, but also how you put together your offers.
Section 3: How You Evaluate Real Estate Deals
A reader of your credibility kit may be compelled by your ambition and the possibilities of working with you but they will still want to see that you know the difference between a good deal and one that is questionable. You may have different ways that you evaluate deals and the important thing is to be able to clearly and concisely communicate how you look at deals in which you may invest. Sure, numbers shown here may be just an example, but it can go a long way towards giving your kit readers the confidence that you choose deals carefully and have a system in place to make sure the deals in which you participate are of the highest caliber.
Example of How You Evaluate Real Estate Deals
Property Address: 123 Main St. Anytown, USA
After Repair Value (based upon recent comparable sales): $225,000
Less Profit Margin (20% of ARV, but can vary) -$45,000
Less Repair Estimates -$15,000
Less Closing Costs (10% of sales price) -$22,500
Less Holding Costs (6 months, ~3% of ARV) -$6,750
Less Miscellaneous (10% of previous cost total) -$8,925
Maximum Allowable Offer (MAO) $126,825
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Private Money - Elevator Speech
Your 10 minute and 7 second audio is below.
If you haven’t yet listened to last Friday’s audio post called “Private Money Jumpstart” then be sure to go back and listen to that audio first so that way you can really benefit from this one.
Last week I talked about my 5 step jump start action plan to getting private money for your deals. Today I am going to talk about having and perfecting your “Elevator Speech.” If you truly want to acquire money from private lenders then this is all you need to say in order to determine if someone is interested or not…
“Do you have an IRA or other investment capital not getting you a high rate of return safely?
That’s it….and to show you that it really works, and that I not only teach this stuff, but I do this stuff as well, take a look at an email that my assistant sent out. In response to this one email I got a verbal commitment for $2M in private money. Not bad right?
Email Requesting Private Money for Real Estate Deals - Get more Business Documents
Also, when you’ve gotten someone to show interest, then ask them to fill out the below Private Lender Application Form for your file. Feel free to steal my copy and use it in your business.
Private Lender Application - Get more Business Documents
Fellow Real Estate Investors, if you enjoyed this audio today then it is really important to me that you please post your comments below and let me know.
To your Real Estate Investing Success,
Brian Evans
Private Money Jumpstart
Access to Private Money Lenders can offer you a huge advantage in today’s real estate market. Within this audio I discuss with you a 5 step Jump Start Action Plan to getting private money for your deals.
1. Decide today that you will commit yourself to finding Private Lenders
2. Start making a list of people that you know who be a private lender
3. Create a 2 page “tickler” and get people to raise their hand
4. Create a Private Money Summary document
5. Have a commitment Form
If you enjoyed this audio today then please post your comments below and let me know.
To your Real Estate Investing Success,
Brian Evans
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