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Meetings With Prospective Buyers

Meetings With Prospective Buyers

Meetings with prospective buyers are very exciting, as sales usually are what directly put money in your pocket. I suggest a few guidelines that will help you manage these kinds of meetings and also make them as productive as possible.

First, prescreen your buyer prospects over the phone. Countless time is wasted by investors showing properties to buyer prospects who are marginally or even poorly qualified. Especially now with tighter mortgage rules, you just can’t afford to drive across town to show a property twice a day to marginal buyers. Ultimately there are only two things you need to know about a buyer to determine immediately if they are a prospect or a suspect. They must either have money and/or credit. If a buyer has money then you can consider a lease option. If a buyer has credit then you can consider getting them a conventional loan. If they have neither, then there is virtually nothing you can do for them at this time.

In regards to letting buyers see your properties you also have two options. First, you can put a lock box on the front door and give people the code to go inside and view the property at their convenience. Second, you can drive out to the property and show the home to every Dick, Jane, and Sally that wants to see it. For me personally, the decision is easy, I’ve never shown a house and don’t plan to because it is not worth my time. I would much rather let someone show himself or herself in and out without me being there. You’re allowed to disagree with me on this subject, but before you do, I recommend you try this system (which is exactly what it is, a system) before you completely knock it. If it is going to keep you awake at night wondering if someone might steal something then don’t do it, but again, what is the worst that can happen? So they steal the fridge (the odds are against it) so what. The only thing I had someone take were the plug in air fresheners I put in the house. Imagine that, air fresheners! They must have really needed them.

So why operate this way? Well, aside from saving you hours and hours of time, believe it or not, it relays a sense of integrity with the way you conduct business. People appreciate the ability to view a property without someone breathing down their neck. Believe me when I tell you, nothing says ‘I’m desperate to sell this place’ like you herding a client through a property and asking them if they like it five or ten times. A client will make their own decision anyway so just let them do their thing. After they’ve seen the house all I ask is that they call and let me know that they’ve locked the house up. At that time I find out what they think. If they like it then we meet and reach an initial agreement. If they don’t then I just saved 2 hours of wasted time. Buyers like this system and feel a strong sense of initial trust with you because you are showing professionalism and trust with them.

Lastly, don’t be afraid to call these buyers to action. This means scheduling a meeting with them and ultimately collecting a good faith deposit. Take the bull by the horns, handle the follow up’s proactively, and your success will increase. The follow up aspect, a subject of another time, also displays to others that you take this seriously and will act accordingly.

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Holding Client Meetings as a Real Estate Investor

Holding Client Meetings as a Real Estate Investor

I think it’s safe to say that you are well on your way to being more informed about the reality of operating a real estate investing business. Over the last several weeks, I’ve covered much of the basic mindset; skills and traits that you need to have, and now would like to move into a sequence of chapters that addresses more of the operational side of your business.

Operations in real estate investing include things like client relations, customer service, transactional processing, accounting, and fundraising. Since these factors are critical to the growth and stability of your business, they are worth mentioning on their foundational merit alone.

Let’s start by discussing the all-important meetings that you will be having with clients. Meetings with clients occur frequently in this business and it should not surprise you that these meetings will largely reflect your professionalism. Some of the basic kinds of meetings you will experience on a regular basis include:

  • Meetings with sellers
  • Meetings with prospective buyers
  • Meetings with team members
  • Meetings with business partners

Since you are operating a very dynamic kind of business, one in which two of your “work” days are likely never going to be exactly alike, it is hard to point to a single strategy for each kind of meeting that will work for you each and every time. This ‘moving target’ nature of real estate investing makes it a very exciting business to be in. It can also make it a challenging one to get accustomed to, especially when you are new to the business. For this reason, I will discuss each of the listed meeting types and what you should be trying to do to get the best outcome and results from your efforts.

Meetings With Sellers

When most real estate investors think of meetings, they will envision going to a new property and seeing if it meets their criteria for a profitable deal. This breeds natural excitement and also some apprehension, especially when one is new to the business. I think a very common pitfall for the novice investor is putting too much pressure on oneself when meeting with sellers. This isn’t rocket science. Take it easy on yourself and not only will your stress level go down, but also your meetings will be more productive.

The tendency is for the novice investor to think they must try to ink the deal on the spot during that initial meeting with a client. Does this happen? Sure it does, but you don’t need to put pressure on yourself to make it happen each time. Let’s review some of the basics with a little quiz. Your primary mission in a meeting with a seller is to:

a) Gather information

b) Get a feeling for how motivated they are

c) Develop good rapport with the client

d) All of the above

As you might expect, the correct answer is (d) all of the above. Your primary mission is not to ink a deal, although if circumstances call for it, you should always be ready, as this is your number one objective. In the majority of other cases, your mission should be to learn what is going on, why they may be motivated to do something, and make yourself positively memorable to the client. When you do these things, each and every time, your meetings will be a success, and you will also spend far less time and energy worrying about trying to get contracts signed on the spot.

Please note here that I am not openly discouraging you from being expeditious about getting good deals put to contract, because time is often of the essence for the great deals that are out there. Don’t spend so much time thinking about inking a deal that you lose sight of the other important parts of a successful meeting with a seller.

You can perhaps thank the real estate trainers out there for making everyone think they should always be ‘Johnny on the Spot’ when it comes to working with sellers. I simply find that good basic communication is a constant and better focus area for you as you are getting started. As you grow in this business, opportunities to act on the spot will appear so be patient and don’t fall into the trap of thinking it works like that all the time because it just isn’t so. Many of your best deals will come from following up and patiently working a deal, rather than trying to be unnecessarily pushy. You will also be viewed as more respectful if sellers don’t feel you’re trying to rush them into a decision they may need some time to think about. Just remember that time and circumstances often changes people’s minds so always leave the door open with clients.

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The Real Estate Investor Credibility Kit

The Real Estate Investor Credibility Kit

Section 7: Testimonials (optional) Testimonials add a lot of value in many sales settings and, that said, they are optional here in your credibility kit. While a testimonial from a past client may add value to present or future clients (from the standpoint of working deals), many readers may not need to see validation from other people that you are the real deal. If your kit has done a good job of summarizing your business, that will often be enough. If you choose to use testimonials, keep them brief and don't overdo it. Your readers want to be compelled but may not want to feel like they are reading a sales pitch so be modest with this section. Should you choose to use testimonials, make sure you get permission from the source and only use as much information about the source as they feel comfortable with. Some readers will see a testimonial signed Dave N. as hokey, so, if a testimonial source is hesitant to allow you to offer more about them (e.g. a full name, phone number, etc.), you must decide whether or not the value of the testimonial is enough to still use it. Along a similar train of thought, I'm also asked about the need to have a list of references and I feel the same way about them as I do about testimonials. If you have a sterling reference and want to include it then, by all means, do so. Just understand that most readers will not dismiss you if you don't have them so rest assured. After all, this isn't a job resume, so it doesn't need to have all the things a resume would. Additionally if you have any other letters of recommendation, newspaper articles, interviews, etc. that will enhance your image to the readers then show it off here. It can't hurt and can only help build your credibility.

Section 8: Summary Any good proposal needs to start and end on a good note and a credibility kit is no different. A short statement to the reader, thanking them for their time spent in reading through it and welcoming them to contact you for more information, is usually all that is necessary here and it gets the reader thinking about the next step before they set your kit down. This little step alone can be a difference maker so take it to heart and think about what you'd like to see if you were reading one if that helps you prepare the exact content. An example summary statement is shown below. You'll see that the example shows a signature and this final touch can really carry some weight so please give it some consideration.

Example Summary Statement In closing, I sincerely thank you for your time and attention in reading through the summary of my business that I've provided to you. I hope you have found it informative and that reading it has helped you get a better feel about what my business has to offer and how we might possibly be able to work together in the future. Should you have any questions, please don't hesitate to contact me at 555-555-5555 or simply send me an email at my business@businessname.com. I look forward to the opportunity to answer your questions and also look forward to the possibilities that lie ahead. Best regards. John Q. Investor

A quick note to add to my credibility – my newest book was just published! To check it out, please click on the link found at www.realestateinvestorcoach.com. You will also see it available at www.amazon.com, type in "Brian Evans Make Money."

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Technology for Real Estate Business

Technology for Real Estate Business

Today I want to discuss something that really annoys me and lots of business professionals are guilty of doing and it’s a huge mistake. There are too many people attached to their cell phone, their e-mail, and their computer. Real Estate investors fall into this category as well. It’s amusing to me when I’m in a public restroom and the guy next to me answers his phone while he’s using the bathroom!

To me it doesn’t make sense. You’re telling me that you could not wait to pick up that call until after you finished using the bathroom? If you’re reading this post and you’ve been guilty of that, hopefully you will start to change your ways because it’s sucking the time out of you. Plus, you do not impress anyone by talking business in a public restroom, restaurant or department store. In fact, it comes across as very unprofessional and disorganized if you can only do business somewhere where you can’t be entirely focused on the business. Make sense?

Really, I think that these cell phones and these e-mails and these computers are great. Don’t get me wrong. In fact, I use them and we use them in my business all the time and without them we would be lost. But these electronic business necessities are also a tremendous procrastination tool and they need to be turned off once in a while and you need to go out and get dirty.

If sellers and buyers are calling you and asking you questions about a house or calling you because they’ve got a house for sale and it’s going right to your cell phone, then something is wrong with the structure of your business. You need to recognize that.

Whether you believe me when I tell you this or not, you do not need to be accessible every second of the day. You may think that you need to be accessible every second of the day, but you do not. I don’t have a problem with people using e-mail and cell phones and computers in their business. I mean, they’re phenomenal tools. But if you’re going to use them, use them wisely. Do not let them secretly force you to procrastinate.

If you’re going to check e-mails, I would advise you to check e-mails later in the day. Check them during your lunchtime. Do the important things that need to get done in your business first, and then check your e-mails. It’s okay if phone calls go to a twenty-four hour voice mailbox. It’s okay if they go to a live operator system.

Think about some of the things that you can do to help manage your time better, because once you recognize how valuable and important your time is, you will soon start to recognize that you need to spend more of it doing things that are productive. A lot of times cell phones and e-mails and computers do not result in productive time. It’s easy to get caught up in just using the device and not accomplish what you initially set out to do which was check something off your to-do list.

Recently, one of my staff shared a conversation she had with one of our VIP members. This member is actively pursuing real estate investing, has a couple deals in the works and is excited about the opportunities ahead. The only problem is this individual is struggling to make the most use of time. While working throughout the day, being tied to the computer and phone, time has the upper hand. You need to have systems, you need organization and you need to stick to it. Setting up the systems will take a little focus in and of itself, but once you have something in place you will be amazed at how much you can accomplish in a short amount of time. Part of doing this is getting away from the phone and emails from time to time. And for goodness sake, when you run errands, have lunch with a friend, are in line at the bank, using the restroom, don’t answer the phone!

Want to know how to set up systems for your investing business? I’ve got the old fashion tools you need – black and white information. Get it here:

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The Workplace of the Real Estate Investor – Part 2

Essential Office Components

Regardless of location, an office or other place of doing business for your real estate investing will require a few essentials. The list below is not intended to be all-inclusive but does feature the most important things you’ll need, based upon my experiences.

  • Computer (desktop or laptop. Personally I prefer Mac vs. a PC)
  • A dedicated work desk
  • High speed Internet access
  • Mobile phone plan with plenty of available minutes
  • Local phone line
  • Business cards
  • Organized and readily available forms and paperwork
  • Printer (color is ideal)
  • Fax machine/scanner
  • A dedicated business mailing address (P.O. Box or UPS Box)
  • Dedicated email account
  • Business website
  • Accounting software
  • File organization capacity for different projects/deals

Note that the list above does not include basic office supplies, as I think the need for these should be apparent.

Other Helpful Tips

To help with the proper balance between your business and personal life, I suggest having dedicated business hours. I appreciate that the business of being an investor can sometimes spill over into evenings and weekends and I’m not suggesting leaving these times off limits. Just have some definition to how your time is spent. For example, if you typically find the afternoons during any given week to be pretty slow, don’t take calls during that time. Rather, return calls during a defined time slot in the evening. You’ll be more apt to reach clients then anyway and you won’t feel like you’re a slave to your phone. Accessibility is one thing. Being consumed by your business is another and I believe strongly in a happy medium.

A well constructed website can also help alleviate any worry that you’ll potentially lose business during your ‘down-time’. Visitors can learn about you, submit inquiries, and request to visit with you during your normal office hours. The ability to set hours when you are working your business is not only healthy, but also helps you to appear more like a retail business that has set hours. This is especially helpful if you start the business as a part-time venture.

Let me reemphasize that I’m not suggesting any of you go out there and lease or purchase dedicated office space for your real estate investing business, even if that may become more relevant and necessary later. The most important thing you need right out of the gate is some dedicated place from which to conduct your business. I recognize that this may be challenging for many readers. You may not have that finished basement or spare bedroom that could serve as an office. In these cases, all you can do is the best you can.

Remember too the all-important issue of balance between your life and your business. A future as a real estate investor can be very exciting and also one that can be somewhat consuming. Between meetings, phone calls, and time online doing your research, the business (like any) has the potential to blur the line between your home life and work, especially when the business is home-based. Make the effort to find that right balance and, in the long run, you will be much happier and be able to truly enjoy the fruits of your business from the comfort of home.

The importance of a physical office is much less of an issue for either your professional team or for your clients. You of course will be going to meet them in most cases and you are more important than the perception of where your actual business is located. If you’re self-conscious about the ‘rattle trap’ nature of your home office, remind yourself that your clients won’t be coming to visit you there and that your true business results will come from who you are, in the eyes of those who will be evaluating you. Bottom line is, just get started at home and then work your way to an external office only if that is your desire and only if revenue can support the move.

Key Point: Make lots of money first before you make lots of changes.

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The Workplace of a Real Estate Investor

The old saying goes that a man’s home is his castle, and beyond the medieval reference, I think there is still some truth to this in the modern era. The home is the most sacred of places, where one does not have to put forth their best show, can relax, and enjoy those things unrelated to work or business. That’s all well and good but what happens when a home-based business enters the picture? Things may get a little more complicated and it could impact your performance as an investor so let’s explore the issue of business workplace a little more.

You have a number of options for where to conduct your real estate investing business. Let’s look at the three main options: a dedicated office (purchased or leased), a time-share office and a home based office.

Dedicated Office

The dedicated office is a great idea for many investors but is also the most expensive of the options available to you. You’ll have to locate space to either rent or purchase, which can be a considerable expense in some areas, or at least beyond the scope of a start-up business. Dedicated office space also has no furniture, shelves, etc. and will require separate utilities. All of these things can add up pretty quickly and can thus be prohibitive for many new business owners, including real estate investors.

The advantage of a dedicated office is that your business has a separate location, and thus makes it easier to both separate work from your home life and also maintain personal privacy, with respect to your team and your clients. The latter issue alone is not enough to warrant a dedicated office, as a simple business mailing address is sufficient at first to give your personal life and address the privacy they deserve. Beyond privacy, a dedicated office is clearly a sign of credibility and will generally be seen as a plus to both team members and clients.

There is no need to rush into an office, however, in my opinion it is an essential step at some point if you want to take your real estate business to the highest possible level.

Therefore, if the move to a dedicated office seems warranted, congratulations! This decision is most likely based upon a need that is fueled by a certain volume of business. Basically, it should be a sign that things are going well and when the time is right to move to a dedicated office, you’ll probably know and should also have the revenue to support the move.

Time Shared Office

A newer office concept that is gaining popularity is what I like to call ‘time share’ office space. Here’s how it works. You lease the right to use office space at a particular location for certain blocks of time each week. In some cases, you can also pay a set fee and schedule the space when you need it, say for meetings or conference calls. This can offer the appearance of a dedicated office but without the cost and headache of having to manage it all yourself. As a real estate investor who will likely not need a full-time office right out of the gate, this may be a good option to consider. It also displays professionalism by having a formal meeting place to offer clients that isn’t a table in a coffee shop.

The downside to this option is that the ‘tenants’ at these part-time offices are usually not given storage space so don’t plan on being able to store all your files and equipment there. You’ll have the flexibility of office space but will likely still need office space at home for the rest of your business needs.

Home-Based Office

The home-based office is where I originally started and is without a doubt the most common starting place for the beginning real estate investor. There is no need to purchase or lease an office and it will require far less capital to equip the office when it is at home. Spare or reconfigured bedrooms are probably the most common locations for home offices, followed by finished basements, and nooks or extra space in an existing room in the house. The latter is the only one I really don’t favor, although I recognize that, for some readers, this may be the best current option.

When considering where to set up your home office, consider the following factors that are all relevant:

  • You will spend time on the phone in your office and need peace and quiet
  • Storage space for your equipment and files/paperwork
  • Uninterrupted access to computers and the Internet are essential
  • Lack of distractions potential distractions (TV, barking dog, crying child, etc)

I recognize that a home office is often something of an intrusion to the space and time dynamic for you and/or your family. You really need to be able to make or take calls when necessary and be able to access your computer at a moment’s notice so consider these things carefully. Having to go outside to do your calls or wait until your child is done surfing the Internet before you can use the computer will get old real quick, in the absence of a Plan B.

At this time you may also be wondering how to conduct client meetings when you work from home. Should you meet with them at your home office? I wouldn’t recommend it. To me, privacy is very important and you’ll be surprised how nosy some clients can be. Instead, set up meetings at any one of your many local offices such as; Starbucks, McDonalds, Wendy’s, etc. If anyone asks why you are meeting there, be honest. Tell them that you work from home and you like to keep your business life separate from your personal life. This is not uncommon nowadays, and as a result people will and should respect your honesty.

Next week, we’ll discuss all the physical components you need to run a successful office.

There are a few tools I would highly recommend be in any successful real estate investor’s office. Go here to look at what I’m referring to: www.freemakemoneygift.com/Invitation.html

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The Appearance of the Real Estate Investor – Continued

Category 3: The Perpetual Wall Streeter

This REIA meeting classic is almost always someone you’ll see in groups of investors. No matter how casual the setting, there’s always some guy (no intentional gender bias here but the person in question is usually a man) who shows up in a pressed suit, tie, and the cufflinks to match. This choice of apparel is great if there’s an unscheduled board meeting but this is an investor meeting so let’s keep it real. I’ve seen persons dressed like this at REIA meetings and, admittedly, my first thought is ‘OK, at what point are they going to stand up and try to sell something?’ Maybe I’m incorrect in thinking that, but first impressions are what they are.

Here’s my recommendation. Keep the suit and tie for when you really need it. Neither other investors nor your clients are really going to expect that you dress that formally and it’s going to look funny more so than it will impress people. That hits on a good point. The perpetual Wall Streeter is most likely donning Armani to try and impress his peers, rather than for any other purpose. Nice attire is fine but it shouldn’t be what draws attention to you. Ultimately, what you say and do is most important and that should be the focus of those around you, rather than what you are wearing.

Category 4: The Focused Entrepreneur

Of all the categories I’ve described, this is perhaps the one you most want to aspire to become, should you decide that a subtle wardrobe shift or change of look is warranted. The entrepreneur is out there for one purpose and that is to do deals. They also carry a fierce independent spirit, and have disdain for what is status quo. Appearance wise, the entrepreneur may feature a modest amount of so-called ‘bling’, maybe wearing a nice watch but not overdoing it by any stretch. He or she is likely (by the numbers) an expatriated member of corporate America and probably shows their independence by a strict avoidance of suits and ties.

In short, the phrase ‘casual but nice’ will often apply to the appearance of the entrepreneur type. Nice pants or jeans, some type of shirt with a collar, quality shoes, you get the idea. The entrepreneur exudes a casual confidence by dressing the part. They know that it is not their formal attire, but rather their dedicated approach to doing business, that will attract people to them and they are right. Entrepreneurism is about a certain spirit and it is tangible enough where many people will notice. When you see this type of individual, give them a card and have a conversation with them. These are often the real movers and shakers out there and are usually good people to know. Their influence still has to be proven, as with anybody, but the way they generally carry themselves is a good start.

Beyond the basic categories, I want to discuss a few things further regarding your appearance that will be of immense help to you as you attempt to establish and grow your business. No one type of attire is perfect for all situations. If you know a client is a banker who is meeting you on their lunch break, you don’t necessarily have to put on a suit but make an effort to dress the part a little bit and appear a little more professional. That’s what they will be used to seeing and most likely will be expecting.

On the flip side, if you are meeting a client who lives in the country, a more casual approach is probably advisable. Show up in a suit in this situation and the client may think you’re there to sell encyclopedias. The bottom line is this, when you match a client in terms of your appearance, they will see themselves as being more like you. This establishes a silent level of rapport and can go a long way towards your success.

An accessory you don’t need in ANY meeting: cell phones

We all have cell phones these days so while it’s not unusual to be seen carrying one, leave it out of sight and don’t you dare answer it during a meeting. If you do you could be seen as unprofessional and disrespectful. Oh, and in regards to those blue tooth things for your ear, don’t wear it during a meeting or anytime you are not on a call for that matter. They don’t make you look important, they make you look silly!

What the pundits say about first impressions is dead on correct when it comes to your success as a real estate investor. Never forget that the investing community has had some bad press in the past few years and the public’s perception of real estate investors may be, at the very least, a little skeptical. Sure, the message you deliver is ultimately the most important thing and can be what helps validates your authority. That said, how you present yourself, appearance wise, can set the tone (good or bad) for an interaction with a client and can either make your job much easier or much more difficult.

Personally, I prefer for things to be as easy as possible and let others make the business more complicated than it actually is. How you dress and when you show up is a simple and yet critical part of how you communicate who you are to a client and that is an important part of your professionalism. I’m not suggesting that any of you go out there and change your wardrobe, just for the sake of your business. Simply strive to convey an image of confidence, success, and experience. This in turn should instill confidence in the client of your ability to get the job done. Therefore, “business casual” should suffice in all situations. Just be mindful of the importance of your appearance and you’ll already be a step ahead of the game.

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The Appearance of a Real Estate Investor

I would like to have a little bit of fun with this subject, but don’t get me wrong here, the issue of your appearance is something you want to care about. The reason is that, in all my years as an investor, I’ve seen some very interesting approaches to this. With all of the different backgrounds you may have experienced before real estate, it’s a great chance to set the record straight on how I believe a real estate investor should present himself or herself, appearance wise.

First and foremost you need to know that there is no meeting where appearance is more important than your first impression with someone. The old saying, “you shouldn’t judge a book by its cover” doesn’t really matter too much these days because that’s exactly what people do, and I am just as guilty as you are. Therefore, however you decide to dress on a regular basis is up to you, just make sure that your first impression with someone whom you plan to do business is one that will promote future business rather than discourage it.

For starters, let’s discuss the four main categories of a real estate investor that you can identify by their appearance. Trust me, go to most any REIA meeting and you will see what I am talking about here. I’m not intending undue criticism to any of you if you read what is to follow, look in the mirror, and say ‘Hey, he just described me. What gives?’ I’m just compiling years of observation into a general guideline so go along with me on this and enjoy. I’ll list my categories and then elaborate just a little bit on each.

Category 1: The Shameless Pro

Category 2: The Average Joe

Category 3: The Perpetual Wall Streeter

Category 4: The Focused Entrepreneur

Again, there’s no right or wrong here. My opinions are just that and let’s just call it a combination of experience and an author’s prerogative. Today, I’ll highlight the shameless pro and the average Joe.

Category 1: The Shameless Pro

I refer to this type of individual in a little bit of a sarcastic sense because the so-called shameless pro just never knows when they are off the job site and in a more professional setting. You’ve probably seen the type of individual(s) I’m talking about. Your local REIA holds a meeting and a few guys show up, looking like they just finished a full day of hanging drywall. What’s the tendency here? It’s not a ‘Hey honey, look at those guys’, stick your nose up in the air kind of response. Rather, it’s a tendency to want to give them your card to see if they want more work. This is fine if they are contractors looking to drum up business. It is another if they are fellow investors because they don’t exactly look the part.

There’s absolutely nothing wrong with being handy or getting your hands dirty on the job site for some of your deals. That said, when it comes to meeting with clients or with team members, you also don’t want to appear like you just left the job site to go to the meeting. Not only does it suggest you have a bit much on your plate, but it also does not present an overall professional image. Clients want to see that you know how to handle their situation, rather than be the person an investor would hire to fix up their properties for them. To each their own, but remember you never get a second chance to make a first impression, and I suggest you make the most of that opportunity.

Category 2: The Average Joe

The Average Joe, often accompanied by Average Jane, is one of the most common looks you’ll see at meetings of investors. There’s nothing specifically wrong with this approach and it’s probably not something that’s given a whole lot of thought by people around them. Therein lies my point. The Average Joe does a fabulous job of blending in with the crowd and is probably a decent enough person to interact with to boot. They are also entirely unmemorable, especially if they are quiet and don’t say much.

A big part of the networking game is to stand out to people and be positively memorable. Whether it’s attire or, more importantly, what you say and do, you want people to remember who you are. The Average Joe, because of their tendency to blend in with their surroundings, must work extra hard to network and have people remember who they are. Their ability to blend is by and large a virtue of their casual dress and many investors who fit this category are also newbies. They may wish to blend in because they are new and are nervous about having to interact with people in a profession they don’t know much about yet. As long as they are able to eventually come out of their shells and be more noticeable, this is an OK way to start.

On the flipside, the nondescript nature of the Average Joe makes it easy for them to fit in and interact with clients. What they may lack in knowledge (for the less experienced investor), they make up for with natural rapport and they tend to be able to put clients at ease much easier than either the Wall Streeter or even the Entrepreneur. Basically, they’re just being themselves and, as long as they can convey the message at hand, this look is actually a pretty good recipe for success.

Wednesday, I’ll discuss the other two types of investors. In the meantime, check out the Incredible Free Gift that any investor can use to take business to the next level. Go to:

www.freemakemoneygift.com/Invitation/html

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