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The Real Estate Investor Credibility Kit – Part 5
Section 7: Testimonials (optional)
Testimonials add a lot of value in many sales settings and, that said, they are optional here in your credibility kit. While a testimonial from a past client may add value to present or future clients (from the standpoint of working deals), many readers may not need to see validation from other people that you are the real deal. If your kit has done a good job of summarizing your business, that will often be enough. If you choose to use testimonials, keep them brief and don’t overdo it. Your readers want to be compelled but may not want to feel like they are reading a sales pitch so be modest with this section.
Should you choose to use testimonials, make sure you get permission from the source and only use as much information about the source as they feel comfortable with. Some readers will see a testimonial signed Dave N. as hokey, so, if a testimonial source is hesitant to allow you to offer more about them (e.g. a full name, phone number, etc.), you must decide whether or not the value of the testimonial is enough to still use it.
Along a similar train of thought, I’m also asked about the need to have a list of references and I feel the same way about them as I do about testimonials. If you have a sterling reference and want to include it then, by all means, do so. Just understand that most readers will not dismiss you if you don’t have them so rest assured. After all, this isn’t a job resume, so it doesn’t need to have all the things a resume would.
Additionally if you have any other letters of recommendation, newspaper articles, interviews, etc. that will enhance your image to the readers then show it off here. It can’t hurt and can only help build your credibility.
Section 8: Summary
Any good proposal needs to start and end on a good note and a credibility kit is no different. A short statement to the reader, thanking them for their time spent in reading through it and welcoming them to contact you for more information, is usually all that is necessary here and it gets the reader thinking about the next step before they set your kit down. This little step alone can be a difference maker so take it to heart and think about what you’d like to see if you were reading one if that helps you prepare the exact content. An example summary statement is shown below. You’ll see that the example shows a signature and this final touch can really carry some weight so please give it some consideration.
Example Summary Statement
In closing, I sincerely thank you for your time and attention in reading through the summary of my business that I’ve provided to you. I hope you have found it informative and that reading it has helped you get a better feel about what my business has to offer and how we might possibly be able to work together in the future.
Should you have any questions, please don’t hesitate to contact me at 555-555-5555 or simply send me an email at my business@businessname.com. I look forward to the opportunity to answer your questions and also look forward to the possibilities that lie ahead. Best regards.
John Q. Investor
I will be taking a few days off for the New Year celebration, but will return Monday to continue sharing all the content that builds an impressive credibility kit. So to you and yours, Happy New Year! Remember to be grateful and purposeful in the days ahead!
I am also providing material for only the cost of shipping and handling by going to the following: www.freemakemoneygift.com/Invitation.html This is the best real estate investing tool on the planet! You do not want to miss the opportunity to start this New Year off right, with invaluable information to make REAL money in this fun and exciting, life-changing world of real estate investing! Go now!
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Real Estate Business Tips – Always Get Everything in Writing
In this week’s edition of Real Estate Business Tips I want to talk about something that is quite often overlooked, but is extremely important for Real Estate Investors and all other business owners for that matter.
I know from experience that your conscious usually wants to trust the other person that you are doing business with in regards to a specific agreement or understanding about something. Unfortunately, when there are two parties involved in a transaction, each individual party is going to mentally process things in different ways. And not only that, but when things aren’t specifically spelled out and understood in writing then people automatically assume that they can change their mind about something without consequence. Do they have the right to do this? Perhaps, perhaps not. But the fact of the matter is this, when you do not get things in writing from people you do business with, then there is no real consequence and accountability for either party.
Therefore, the solution to this problem is simply this….. Always get everything in writing from people you do business with, even when you do business with family or friends. When thoughts are in writing and agreed to up front by all parties then there is a much less chance for future problems and misunderstandings.
This may be considered a common sense topic, but I would venture to guess that there are a few situations where you wish you had gotten something in writing up front because it came back to bite you later. There definitely has been for me.
If this has happened to you then tell me about it by posting your comments below. I hope this article was helpful!
To your Real Estate Investing Success,
Brian Evans
P.S. Tell me what I can do to help you succeed by posting your comments below this article. I look forward to hearing from you.
Real Estate Business Tips – What’s the Worst that can Happen?
In this week’s edition of Real Estate Business Tips I want to discuss a phrase with you that has been instrumental in my real estate business success. That phrase is:
“What’s the worst that can happen?”
You see, creating a successful business is all about making difficult decisions and taking educated risks, and facing your fears, and taking action, and overcoming adversity, and never giving up. As the business owner, you and only you are responsible for what happens in your life and the success that you achieve or don’t achieve. Knowing this, the next time you are faced with a difficult decision, ask yourself the following question:
“What’s the worst that can happen?”
If your answer to this question is something that is going to keep you awake at night then perhaps you should consider an alternative solution. However, if your answer to this question is something that doesn’t bankrupt you, or kill you then maybe you should just take action and move forward with whatever the business decision is that you are considering.
It is very easy to get caught up and overwhelmed by the fear and anxiety that running and growing a business brings your way. Trust me, I too am human, and am trying to grow my business everyday just like you.
So, before you throw in the towel, or decide against taking action with a business or investment decision, make sure that you ask yourself, “what’s the worst that can happen?” I think you’ll begin to find that your decisions aren’t as difficult to make when you implement this simple tactic.
To your Real Estate Investing Success,
Brian Evans
P.S. Tell me what I can do to help you succeed by posting your comments below this article. I look forward to hearing from you.
Real Estate Business Tips – The Big Picture to the Real Estate Investing Business
In this week’s edition of Real Estate Business Tips, I would like to share with you the Big Picture when determining your investment strategy.
Pretty Houses vs. Ugly Houses
1. The Pretty House Business:
- These are houses that you want to purchase by having the seller finance (be the bank) for you.
- You may also attempt to purchase the home “Subject To” where the seller stays on the mortgage, deeds you the house and you make their mortgage payment.
- You can also get an “option to purchase” contract on a property for a certain price and then look for a new buyer to purchase from you for more that what your option to purchase is for.
- Pretty houses come in all price ranges and should need less than $5,000 to be considered a pretty house. With these deals you won’t be doing major rehabs.
- Your primary exit strategy here is to get ownership or control of the property and then sell on a lease option or seller financing or cash out to an end user buyer quickly.
2. The Ugly House Business:
- These are houses that will likely require you to raise funds to purchase and fix up, and typically more than $5,000 in repair work.
- The uglier the house the better deal you should be able to get on it.
- Your focus here is to get a lot of equity when buying at a deep discount because the house is ugly.
- Your primary exit strategy here is to “flip” wholesale the property to another investor for a small profit or to manage the rehab yourself and sell to an end user buyer for a bigger payday.
Your overall plan should be to create income as quickly as possible to take care of today’s cash flow needs. Once your business is systemized enough to duplicate every month you should then focus on building wealth for the future.
If you found this information beneficial then let me know by posting your comments below!
To your Real Estate Investing Success,
Brian Evans
Real Estate Business Tips – Limit Your Daily Interruptions
Whether you are a Real Estate Investor that works from home or has an outside office, your success really depends on how you best protect your time. Phones, e-mail alerts, chatty employees—the list of daily interruptions is almost endless. And once interrupted, recent studies have found that it is very difficult to get back on task. So a better strategy is to avoid the interruptions as much as possible during the workday.
Here are some suggestions for keeping your Real Estate Business workday productive:
Get started earlier than normal before outside forces can start to impact your focus. Use that hour to answer e-mail that needs attended to and check your phone messages. Then when you’re ready to start your work, you won’t have the task of getting to these things throughout the day.
Email is such a necessary evil! Understand this and take control. Set one or two times a day to deal with your e-mail and phone messages and stick to them. Don’t constantly check your e-mail or answer each message as it comes in. This will distract you from achieving your daily work goals. Personally I have been guilty of this and have to constantly work to break this terrible habit.
Go through your in-box and take care of everything you possibly can as you come to it. Try not to lay any-thing aside for later, which usually just creates piles of things that you might be tempted to procrastinate taking care of.
Be friendly with people throughout the day, but don’t start conversations that are liable to snowball into long chitchats. Stay focused and get on with your work.
Remember, as an Investor, your Real Estate Business success depends ultimately on how you manage your time and the actions you take day in and day out. Distractions will lead to procrastination, which will lead to smaller paychecks. Get rid of the time sucking vampire people and activities and you’ll be miles ahead of the rest!
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