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The Real Estate Investor Credibility Kit – Part 4
Section 4: How You Calculate Returns
Many readers of your credibility kit may be playing the role of lender, in some fashion or another. As such, you want to be able to briefly show how a lender’s return would be determined in your kit. It is not to suggest that a lender prospect would be unable to do so themselves, as they most certainly will be able to do this. What you want to show is that a lender’s return is important to you and that you have put some thought into this, and that you would be ready and willing to walk them through it if it was a deal in which they were involved.
Even if a reader of your credibility kit is not in a position where they might be a money lender, this section shows some examples of basic numbers that will generally resonate well with someone who is deciding whether or not they think well of you as a business owner.
Example of How You Calculate Returns
Initial Investment: $100,000
Agreed Interest Rate: 8% fixed for up to 12 months, 2% per quarter thereafter
Term of the Loan: 18 months
Total Return (%) 8%+2% for each of two quarters after the first 12 months= 12%
Total Return after 18 Months: 12%*$100,000+$100,000= $112,000
Section 5: The Pro Forma
The pro forma is a document summary of a deal you would present to a funding source, be they a traditional lender or one that is private. While this is listed in the main section of the credibility kit, some of you may choose alternatively to list this in the Appendix, especially if many of your readers are not sources of funding.
You can be as brief or as detailed as you want to be, but the point is to give the reader confidence in your ability to analyze real estate deals. You not only demonstrate the ability to do your homework when evaluating a deal, but also show that you can communicate the value in a deal when you do a good job preparing a pro forma. Readers love to see that you have your act together and a demonstration of what they would experience when working with you is a great way to show this.
As a way to hit some middle ground when building your own credibility kit, you might consider listing this as a section in the main body of your kit, and simply listing what the pro forma would contain if it were “live”. For those kits that are intended for funding sources, the full pro forma could then be included in the Appendix for their reference.
If you would like to see an example of a detailed pro forma to give you a good idea of what types of information you’d want to include in one of your own, please make a request at www.BrianEvansSupport.com or in the comment section below.
Section 6: Examples of Advertising
Does your business walk the walk or does it just talk the talk? Readers of your credibility kit may be wondering about this as they are evaluating whether or not they wish to work with you and there’s nothing quite like real examples of marketing or advertising to show them that you are indeed for real. You don’t necessarily need to divulge your overall marketing strategy here but at least show some examples of the different tools and messages that you are sending out there so the reader can see that you are serious about your business and that your message is prone to capture the interest of quality clients and deals. Clients who have come so far as to be reading your credibility kit likely do want to do business with you and they want to feel reassured that you will have some deals to back up what you’ve told them to date.
I am happy to provide examples of advertising. These strategies are essential in getting your phone to ring so you actually have the opportunity to do business with someone and share your credibility kit with others. Please let me know you would like more information on advertising by leaving a comment in the section below.
I am also providing material for only the cost of shipping and handling by going to the following: www.freemakemoneygift.com/Invitation.html This is the best real estate investing tool on the planet! You do not want to miss the opportunity to start this New Year off right, with invaluable information to make REAL money in this fun and exciting, life-changing world of real estate investing! Go now!
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The Real Estate Investor Credibility Kit-Part 3
Section 1: Company and Program Overview
This section of the kit is where you provide a quick summary of who you are, what you do, and why you are worth doing business with. There’s no exact format for how to do this but I suggest some or all of the following components in this section:
Ø Company history (brief)
Ø Company mission statement (if you don’t have one, create one)
Ø Brief description of why your target area is good for real estate investing
Ø Types of deals/clients you focus on
Don’t go overboard with any one part of this section but make sure it is clear and conveys a good message
As I stated in my previous posts, I can and will provide you detailed information about the basic points and samples of items I refer. Just email me at www.BrianEvansSupport.com or comment on this post. I’d be glad to help.
Section 1b: Personal Bio
A personal bio is an optional feature for the credibility kit but it can often add a human touch to the kit that may carry some weight with certain clients. If you have a particularly compelling success story to tell as a real estate investor, a personal or professional background that you feel would speak to many of your readers, or simply want to tell the reader a little about you and what you believe in as a business owner, then this the place to do just that. My suggestion is to be brief; compelling as your story may be, you also don’t want to detract the reader from the mission at hand, which is why your business deserves their attention.
Section 2: Project(s) You Have Completed
You can give all the hypothetical examples you want for things to come but there’s nothing quite like an example of a past successful deal to validate that you are for real. You may be thinking ‘That’s great, but I haven’t yet done a deal!’ and that’s OK. Omit this section if you haven’t yet done a deal and also see this omission as motivation to get a deal or two under your belt as readers of your credibility kit will see value in your experience and that you are not relying too heavily upon them to make a living as a real estate investor.
Now here’s an extremely important piece of not only your credibility kit, but also how you put together your offers.
Section 3: How You Evaluate Real Estate Deals
A reader of your credibility kit may be compelled by your ambition and the possibilities of working with you but they will still want to see that you know the difference between a good deal and one that is questionable. You may have different ways that you evaluate deals and the important thing is to be able to clearly and concisely communicate how you look at deals in which you may invest. Sure, numbers shown here may be just an example, but it can go a long way towards giving your kit readers the confidence that you choose deals carefully and have a system in place to make sure the deals in which you participate are of the highest caliber.
Example of How You Evaluate Real Estate Deals
Property Address: 123 Main St. Anytown, USA
After Repair Value (based upon recent comparable sales): $225,000
Less Profit Margin (20% of ARV, but can vary) -$45,000
Less Repair Estimates -$15,000
Less Closing Costs (10% of sales price) -$22,500
Less Holding Costs (6 months, ~3% of ARV) -$6,750
Less Miscellaneous (10% of previous cost total) -$8,925
Maximum Allowable Offer (MAO) $126,825
If you would like to explore more about evaluating your real estate deals and making the numbers work for you, then you need to check: http://www.freemakemoneygift.com/Invitation.html
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Perhaps you have never done a real estate deal in your life…
Perhaps you don’t even own your own home. Perhaps you just started this business recently. Perhaps you are a seasoned real estate investor but are over-leveraged and doing everything you can to avoid a financial crash. Perhaps you are equity rich and cash poor. Perhaps your credit is extended to the max.
Whatever your particular situation, did you know that there are some tricks of the trade that will help you move faster along that proverbial learning curve to reach greater levels of success. If you could learn to do a better job of tapping into your own potential, and stop making decisions based on conventional wisdom, how many cool doors of opportunity do you think may begin to swing open in your business and in your life?
What I’ve found, time and time again, is that the doors for success are always there and always waiting to be opened no matter where you live, what your life history is made up of, or what you have (or don’t have) in your bank account. If you’re like me, you weren’t born into money and wealth. And whether you choose to believe me or not, this is a good thing. At least it was for me, because I decided to take my life into my own hands and accept responsibility for my own actions indefinitely.
This type of mind set is not common in today’s society, and this is the exact reason why the majority of society is broke. Think about it, virtually everyone we’ve encountered throughout our entire lives is broke or slightly above broke. When we were born we were handed to a broke nurse, who handed us to our broke parents. We went to school and were taught by broke teachers. We got jobs and were hired by broke managers, and now perhaps you are a broke manager.
Don’t you think it is about time to break this cycle? I personally don’t want to see you dismayed by what is keeping you from a more fulfilling and more successful life. Whether you think you are ready for a change or not, now is the time to take your life into your own hands. The good news is, you don’t have to be born with this mindset, it can be taught. When the student is ready, the teacher will appear. Are you ready for change?
If you’re reading this report today, you are probably someone who is hoping that doors will open for you in your life, your work, or your real estate investing business. You may feel like your life is pretty good but it could stand some room for improvement. You recognize that opportunities are out there, but the doors between you and opportunity won’t open. Why is that? Do you feel like you’re missing something, that maybe something is slipping through the cracks and keeping you from reaching your full potential? Chances are, this missing element may be more income and more time.
Life should be fun and challenging at the same time. If it isn’t yet, it can be. If you are looking for a new direction then perhaps real estate is the answer.
Here’s an invitation from me to explore that answer.
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Real Estate Investing Reality Check
Listen to this 1 on 1 recording with a current VIP Member about Real Estate Investing. This is Very Real, Very Powerful, and Very Implementable Content that you can use Today.
If you are Not a VIP Member and Have NOT received The Incredible Free Gift then go to: http://www.FreeMakeMoneyGift.com
To your Ultimate Success,
Brian Evans
Q&A Testimonial with One of My Most Prized Students
If you are a skeptical person, or someone interested in learning more about how to make money as a real estate investor, and choosing the RIGHT program to spend money on, then it is very important that you listen to this eye opening, reality check, 24 minute Audio Interview Testimonial, below Elizabeth’s picture, where I ask one of my most Prized Students (Elizabeth Lisk, from Lake Forest, Illinois) what it really takes to go from having no experience to closing 3 deals in one month, and netting approximately $70 grand!
If you think you are FINALLY ready to pull the trigger and try something that works no matter where you live and what your budget is then the FIRST thing you need to do is go to www.FreeMakeMoneyGift.com and pay shipping and handling to get “The Most Incredible Free Real Estate Money Making Gift on the Planet, Guaranteed” ($1,620.94 Value which I will deliver to you like delivering a pizza to your doorstep).
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Just Days Away Until The Most Incredible… (See Video From Brian)
Today’s Real Estate Investor Coach Insider Video is called, “Just Days Away Until The Most Incredible Free Real Estate Money Making Gift on the Planet, Guaranteed ($1,620.94 Value)… NO Strings Attached.
I can’t divulge all the secrets just yet, but if you sign in below today you’ll get a sneak peak at what this INCREDIBLE FREE GIFT is all about, that is coming to you on OCTOBER 1, 2009! Trust Me!…Brian Evans
Be sure to take 30 quick seconds after the video and tell me what you think by posting your comments below. THANKS!
To your Real Estate Investing Success,
Brian Evans
Everyone Must Have a Mentor
Allow me to cut straight to the chase on this one because this is a topic of conversation that is NOT discussed enough. I am a firm believer that you get to where you want to go 10x to 100x faster if you have a mentor/adviser/coach, etc within your circle of influence. Everyone should have someone that they can lean on and learn from to help them grow their business, their marketing, their self-esteem, their habits, etc. 99% of all the wealthiest people in the world have mentors, advisers, coaches (usually multiple mentors for that matter) that are in their circle of influence to make them better. AND, did you know that even the mentors have mentors.
These types of people are ALWAYS and I mean ALWAYS trying to make themselves and their business better. This top 5-10% of the population doesn’t ask how much it costs to acquire this new mentor, coach, adviser, information, etc, they ask how much it will make them. (If you zoned out on that last sentence….READ IT AGAIN)!
So what does this have to do with you? Well, let me start by asking you, do you have anyone in your circle of influence that you consider a mentor, coach, adviser, confidant, etc? If not, how come? If yes, how come not more?
Think about it, if one new mentor could help give you the guidance, self esteem, how-to information, marketing materials, mistakes to avoid, etc to make you and your real estate investing business better, wouldn’t this be valuable to you? Of course! Knowledge, helps you create income and wealth. Someone could always steal your wallet, but they can’t steal what you know!
I know what you are saying though, all this talk about getting a mentor, coach, adviser, etc will cost me money. Well here’s my response to that, which I learned from one of my mentors… “The cost of education is cheap, compared to the price of ignorance.”
If my desire was to learn more about computers and software, etc I would do everything in my power to go to the person that has been there before, who has walked the walk and has experience in what I am interested in learning to teach me the ways, to mentor me. I would, in this case see if Bill Gates or Michael Dell, or someone within their linear sphere of influence would consider being a mentor to me. Would they do it for free?…doubtful, but perhaps they have a mentoring program, and if they didn’t I would again try to find someone with this knowledge who did.
Ok, (forget computers) back to making money in real estate investing which I’m good at. As I look back to my early days in this business, it took time, dedication, passion, effort, faith and without a doubt, the guidance of Mentors & Advisers within my circle of influence to help me know what I know, and get to where I am today. Quite simply, it is this knowledge and relationships and affiliations that have changed my life forever, and that is the God’s Honest Truth!
If you like the information that I provide to you, then it is ESSENTIAL that you take the next step! To test drive me, and everything I’m about as a mentor, coach, adviser to real estate investors all over the country, make sure you TAKE ACTION and get, “The Most Incredible Free Real Estate Money Making Gift on the Planet, Guaranteed” a $1,620.94 Value which, again, is yours Absolutely Free, no strings attached. If you say yes (which you should or your crazy), you will receive a package of Money Making Goodies that I will deliver to you like delivering a pizza to your door. The total value of this gift will blow your mind!
I won’t reveal exactly what this Free Gift is until October 1st but if you want to get a sneak peak, AND get an Early Bird Gift go to: http://www.FreeMakeMoneyGift.com
Your Confidant!
Brian Evans
P.S. Seriously…. Go to http://www.FreeMakeMoneyGift.com and get a SNEAK PEAK and EARLY BIRD gift to: “The Most Incredible Free Real Estate Money Making Gift on the Planet, Guaranteed” ($1,620.94 Value).
Real Estate News – FHA Chief Risk Officer
Real Estate News Overview:
The Federal Housing Administration announced Friday that it is appointing a chief risk officer and making changes in its credit policies to make sure its reserves against future losses stay above a minimum set by Congress.
The FHA now insures about 5.3 million mortgages, up from about 4 million three years ago.
As of this summer, about 17% of FHA borrowers were at least one payment behind or in foreclosure, compared with 13% for all loans, according to the Mortgage Bankers Association. Rising defaults mean the FHA’s reserves may sink below the 2% mark required by federal law. The FHA says a study being sent to Congress in November is expected to show that ratio dipping below required levels for the first time.
The FHA acknowledged that a study that will go to Congress in November is expected to show the FHA’s capital reserve ratio falling under a congressionally mandated 2%.
It said the changes it is making would strengthen those reserves.
Real Estate Investor Coach Response:
I believe this is a good move introduced by FHA to appoint a chief risk officer to help minimize potentially shady mortgage operations that can go on to effect the entire market. There needs to be better regulation, but at the same time flexibility so that lenders can lend and borrowers can borrow! Easier said than done…
Go make some money investing in real estate!
*****Also, be on the lookout for THE MOST INCREDIBLE FREE REAL ESATE MAKE MONEY GIFT EVER ($1,620.94 = Value) absolutely free! Available to you on October 1st 2009*****
To your Real Estate Investing Success,
Brian Evans
Do Your Best and Let God Do The Rest, Tip From Brian
My wife, Danielle and I were watching TV the other night and we came across a show called “LA Ink.” In case you’re not familiar with this show it is a reality tattoo show based in Los Angeles, CA and is filled with your regular reality TV drama, but I must say it was kind of interesting to watch. And, some of the tattoo’s that these artists were drawing were pretty amazing looking.
So what does this have to do with the title of today’s lesson?….
I don’t have any tattoo’s personally, and I’ve never really had any desire to get one, however, while we were watching this show I told my wife that if I ever did get a tattoo it would have to be one that really meant something to me and connected with me on a deep level. Then after thinking about it a little longer of what I might “consider” getting if I “ever” got one… I decided on a saying that I came up with years ago that I repeat to my-self many times during a given day or week. That saying is… “Do Your Best and Let God Do The Rest.”
It’s important for you to know and I’m extremely proud to say that I am an immersed believer and devout Christian. And this little saying is one that I like to personally live my life by because I always want to stay focused and grounded in my faith.
This little saying is extremely powerful and reassuring to me. When I say it to myself it gives me confidence and strength during times when I feel stressed and weak. You see, we all go through challenging times on a regular basis. It doesn’t matter if you are black, white, red, yellow. It doesn’t matter if you have $100 in you bank account or $1,000,000. We all put our pants on one leg at a time, we all need to wear deodorant in order to keep the B/O in check, we all enjoy a good dinner and a movie, we all go to bed at night and wake up to the same sun the next day. We are all 99.99% physically the same.
What keeps me going personally in business and life, during times when 99.99% of others would “give up” is my faith. You see, I believe that as long as I do my best and everything in my power to do my best, and be positive, and a good person, and work hard to grow my business financially… I believe unquestionably, that if I do my best God will do the rest!
So, as I come full circle with this lesson today, I don’t plan to get a tattoo any time soon, but if I did get one, you now know what it would be. Instead, I’ll stick to keeping my little saying on a post-it-note next to my desk where I can see it everyday.
If you feel that my message, “Do your best and let God do the rest” could be beneficial in helping you to get through the challenges of your business and life then please feel free to take it and make it your own.
I know that today’s business tip lesson has a slightly different angle but I hope that you found it inspiring and beneficial. If so, please let me and others know by posting your comments below.
Success if Yours,
Brian Evans
Foreclosure Rankings
Real Estate News Overview:
Take a look at the chart below and see how the Foreclosures stack up in your state:
Real Estate Investor Coach Response:
It’s obvious that Foreclosures aren’t going away any time soon and in my opinion I think that the housing market has yet to hit bottom. Don’t take me as a pessimist, but rather a realist. There is still a lot of funky financial stuff going on out there with unemployment high and consumer confidence low. But don’t let these statistics depress you, rather they should excite you, because if you know how to make money in foreclosures you can really rack up some serious cash and equity.
Go make some money investing in real estate!
*****Also, be on the lookout for THE MOST INCREDIBLE REAL ESATE INVESTING GIFT EVER ($1,620.94 = Value) absolutely free! More details will follow soon!
To your Real Estate Investing Success,
Brian Evans
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