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The Real Estate Investor Credibility Kit-Part 2
Since a good credibility kit is such a critical part of your pursuits as a real estate investor, it is important that I discuss in detail some of the elements that it should contain. All of the items discussed in this and the next section are recommended but the ultimate choice of what you include in your portfolio is of course yours to make. In case the idea of preparing a credibility kit seems daunting to you, fear not! The examples can help you with both generating ideas for your own kit or even provide you with a sort of skeleton to build from.
I first recommend breaking up the kit into clear sections. This not only appears more organized but also is more organized and gives the portfolio a logical flow that will be more palatable to the reader. I’ve listed below several sections that I highly recommend and will eventually discuss each one of them.
Ø Exterior Presentation
Ø Title Page
Ø Cover Letter
Ø Section 1: Company and program overview
Ø Section 2: Example of projects you have completed
Ø Section 3: Examples of how you evaluate property deals
Ø Section 4: Example of how you calculate returns
Ø Section 5: Example pro forma
Ø Section 6: Examples of advertising
Ø Section 7: Testimonial letters (optional)
Ø Section 8: Summary
Ø Appendix: Business Plan (optional)
Exterior Presentation
The first thing your readers will see when it comes to your credibility kit is the exterior presentation of it. Although what really matters is what is inside, the perceived value of the kit is just as important. If the exterior presentation of the kit isn’t appealing then it is unlikely that it will get opened and read as often as you would like. I recommend that you spend some focused energy on this part AFTER you have you have put all your information together. You may want to consider something professionally bound with a nice cover or leather case. The choice is yours.
Title Page
Whoever coined the phrase ‘Image is everything’ must have had some insight as to the nature of credibility kits because the concept certainly does apply here. If you’re going to go to the trouble of putting all this information together and then assemble it in a nice professional way, at least take one more step and include a nice looking title page. Just like packaging does wonders for a host of products we buy on a daily basis, a good title page gives the whole document a nice professional look, especially since it’s usually the first thing the reader will see. This is a simple thing to do (you can use free art through many software programs) and can help create a valuable positive first impression that will carry forward for the remainder of your kit.
Cover Letter
If enhanced business credibility as a real estate investor is the gourmet meal, then the cover letter is what helps set the table to make things happen. A cover letter should be equal parts information, invitation, and inspiration. You don’t want to convey too much about your business because the idea is for the reader to turn the page and keep reading. You want to essentially invite the reader to this summary of your business and excite them about the possibilities that lie ahead. I would be glad to share an example of a great cover letter, just email us at www.BrianEvansSupport.com and we’ll provide a sample one. Either way, look at the cover letter as another valuable way to give off a good first impression.
Stay tuned for further exploration of all the credibility kit components. If you are ready to get started in the fabulous world of real estate investing, I’ve got a booster package ready for you to use right now! Click here and check it out: http://www.freemakemoneygift.com/Invitation.html
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