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The Real Estate Investor Credibility Kit-Part 3
Section 1: Company and Program Overview
This section of the kit is where you provide a quick summary of who you are, what you do, and why you are worth doing business with. There’s no exact format for how to do this but I suggest some or all of the following components in this section:
Ø Company history (brief)
Ø Company mission statement (if you don’t have one, create one)
Ø Brief description of why your target area is good for real estate investing
Ø Types of deals/clients you focus on
Don’t go overboard with any one part of this section but make sure it is clear and conveys a good message
As I stated in my previous posts, I can and will provide you detailed information about the basic points and samples of items I refer. Just email me at www.BrianEvansSupport.com or comment on this post. I’d be glad to help.
Section 1b: Personal Bio
A personal bio is an optional feature for the credibility kit but it can often add a human touch to the kit that may carry some weight with certain clients. If you have a particularly compelling success story to tell as a real estate investor, a personal or professional background that you feel would speak to many of your readers, or simply want to tell the reader a little about you and what you believe in as a business owner, then this the place to do just that. My suggestion is to be brief; compelling as your story may be, you also don’t want to detract the reader from the mission at hand, which is why your business deserves their attention.
Section 2: Project(s) You Have Completed
You can give all the hypothetical examples you want for things to come but there’s nothing quite like an example of a past successful deal to validate that you are for real. You may be thinking ‘That’s great, but I haven’t yet done a deal!’ and that’s OK. Omit this section if you haven’t yet done a deal and also see this omission as motivation to get a deal or two under your belt as readers of your credibility kit will see value in your experience and that you are not relying too heavily upon them to make a living as a real estate investor.
Now here’s an extremely important piece of not only your credibility kit, but also how you put together your offers.
Section 3: How You Evaluate Real Estate Deals
A reader of your credibility kit may be compelled by your ambition and the possibilities of working with you but they will still want to see that you know the difference between a good deal and one that is questionable. You may have different ways that you evaluate deals and the important thing is to be able to clearly and concisely communicate how you look at deals in which you may invest. Sure, numbers shown here may be just an example, but it can go a long way towards giving your kit readers the confidence that you choose deals carefully and have a system in place to make sure the deals in which you participate are of the highest caliber.
Example of How You Evaluate Real Estate Deals
Property Address: 123 Main St. Anytown, USA
After Repair Value (based upon recent comparable sales): $225,000
Less Profit Margin (20% of ARV, but can vary) -$45,000
Less Repair Estimates -$15,000
Less Closing Costs (10% of sales price) -$22,500
Less Holding Costs (6 months, ~3% of ARV) -$6,750
Less Miscellaneous (10% of previous cost total) -$8,925
Maximum Allowable Offer (MAO) $126,825
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